I Hope you had a great Halloween day yesterday!
Time to get back to business 🙂

Here is a great article I just finished writing.
Read all of it. It is based on a great concept that
if you grasp it, it can change the way you do
business once and for all…

When you are trying to develop a strong customer base or
launch a business, you often need a hook to grab the
attention of shoppers.  Once you have their attention,
you want to reel prospects into your marketing funnel
and get them to buy as much from you as possible.

Smart vendors use a technique of “prospecting”.
This involves offering items for sale at absolute bargains
and the most incentives, in order to bring customers in,
and then once they are in the door and ready to buy,
offer them your real products of higher value.
The job of convincing them to buy has already been taken
care of and it takes far less work to encourage
them to buy more.

The key to upselling is to offer items that are related
to the item that the consumer has already decided to buy.

In fact I like a better a less known approach to this
technique and that is, doing it in reverse. Instead of
upselling related items (where you have a main item and
then you upsell other related things), have your main
item as the upsell and develop cheaper products to use
as front end sales.

In other words you have a main product, then find or
develop cheaper tightly related items to sell
in order to drive prospects to the main item. This way you
can develop as many “front end” items as you want, driving
traffic to your main product or product line, which in turn
can be automated and systemized.

This technique is especially powerful when used with eBay.
A buyer that has already made a decision to buy already
understands your product and its benefits.
They have already made a decision that they trust buying from you.
What better candidate can exist for an upsell?

Specialized software is available to help you automate
the tedious task of associating products for upselling.
If the items you sell are informational in nature,
you can use a software package that provides the instant,
digital download upon purchase and of offering items for
upsell at checkout. Software like this, will automate most
of the process allowing you to focus on getting more sales
and growing your business.

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Feature Software:

Automate Your Digital Product Delivery and Start Prospecting
Today with MyDD
http://MydigitalDispatch.com
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As a principle, always provide stellar service.
Consider every sale that you make on eBay as an investment
in future sales.  Shoppers are always ready to brag about
a great buying experience they have had, as they are also
very willing to spread the word on any negative experiences
that they have too.  For you, the seller, eBay feedback
provides the perfect venue for buyers to praise the way
that you have dealt with them and to boost your eBay business.

Till next time,

Partner to Your Success,
-Socrates Socratous

P.S. Here is the Tool I personally developed and use every
day to do my prospecting and send my digital products both
on eBay and my websites:
http://MyDigitalDispatch.com

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