Over the past few years I sold thousands of items
on eBay (all of them digital products) before I
discovered the idea I am going to share with you
in this blog post.
You can sell almost anything you want on ebay as
long as it is legal and not alive.
That includes selling ebooks and other digital
downloads.
I Bet you already knew that…
Am I really wasting my time here?
I dont think so!Â
See, I talk with many of my thousands MyDD customers
on a daily basis and I found out that around 95% fail
to see the bigger picture.
Most of these people are satisfied making a few bucks
per ebook they sell on eBay. I say satisfied because
they DONT know what I am about to share with you.
eBay is an excellent source of targetted traffic.
Traffic from eBay is very different than the traffic
from PPC and Google Adwords.
WHY?
Because people that browse on eBay are Looking to
BUY something, meaning they are customers.
People that browse Google are mostly looking for free
information.
Got that?
The best way to use eBay is for LEAD GENERATION. in
other words, sell some ebooks on ebay for cheap with
the intention of taking that new customer you got
for $5 and upsell something that is worth $65.
If it costs you $1 in fees to make that $5 sale, you
will need to sell 1000 ebooks every month in order to
make $4000.
That requires a lot of time and work to reach that level
not including the customer service headache of 1000
people a month, if you actually manage to sell 1000
Most people GIVE UP before they even come close to that
Now if you immediately offer an upsell for $65 to all
of your $5 customers, and lets say 1 out of 4 takes
your offer. that means for every 4 customers you make
((4 * $4) + $65) =$81.
That gives you a profit of about $20 per customer
instead of $4. Now you only need to make 200 sales a
month to reach $4000. that comes down to about 7 sales
a day. which is very doable on ebay.
Now let me explain how this compares to google adwords.
When you post a listing on eBay you need to pay fees.
Lets say you pay 35 cents to post an ad for 7 days.
If you get 7 people to click on your ad, in reality
you paid 5 cents per click.
The way people find your ad on ebay is by searching
using the eBay search function.
Ebay will look for the search term in all listing titles
in their system and will show all listings that contain the
search term.
So if you have a keyword-packed title in your ebay
listing, your ad will show every time someone searches
for those keywords, and you will get more clicks for the
same 35 cents.
That my friend, is what ebay and adwords have in common.
Your goal is to setup your listings so that they are
keyword packed to get more clicks for the same money.
THEN, take those leads you generated, and leverage them.
This is the way to make the real money on eBay. It is
also the way to test your sales pages and processes
before moving into Adwords.
That is the secret to eBay and adwords success,
LEVERAGE your LEADS.
Stay tuned for my email tomorrow where I will reveal
the name of the lucky blog poster. Make sure to post
your comments below to get a chance of winning the
“mystery gift”
Till Tomorrow,
Partner to Your Success,
-Socrates Socratous
P.S. If you missed my previous emails, you can find them
posted on this blog. Just click on “Home” from the links
above and navigate Throught the previous posts.Â
Dont forget to post your comments. Talk to you tomorrow.