Comments on: How do you know how much to bid per click on PPC?

By: Erdal Bezaroglu

Erdal Bezaroglu — Wed, 11 Mar 2009 01:35:55 +0000

Hi Socrates,

All due respect, there is on point that your are missing in that calculation which is Cost of Good Sold (COGS). In your first calculation if your conversion rate is 1% and sell the product for $50 and even products cost is $1, you are losing $1 in every sale if the cost of the product is $20 you lose $20… So you may add COGS to your equation in order to be more accurate.

(SP-Pr-COGS) * CR

Erdal

http://twitter.com/erdbez

By: Internet Sales Copywriter

Internet Sales Copywriter — Fri, 13 Feb 2009 03:11:53 +0000

That’s probably the clearest explanation of this I’ve seen.

And it perfectly illustrates why the Conversion Rate (largely influenced by the copy) is such a critical factor to success.

Joshua Aaron Stanley
Internet Sales Copywriter

By: Dave Nicholson

Dave Nicholson — Mon, 09 Feb 2009 10:13:19 +0000

Top tip there Socrates, nice one!

Dave.

By: OPB

OPB — Sat, 07 Feb 2009 23:35:04 +0000

interesting formula… well done my philosophical friend !!

By: garryharper

garryharper — Fri, 06 Feb 2009 23:09:04 +0000

thanks for the download material can i really do want with it? do i promote your site for you? thankyou again

By: Spence

Spence — Mon, 02 Feb 2009 22:04:41 +0000

great article and really points out the science and math to PPC. Once you’ve got this dialed in and your QS goes up even bigger profits.

By: Nicholas LaVecchia, Jr

Nicholas LaVecchia, Jr — Mon, 02 Feb 2009 20:18:22 +0000

This article puts in a nutshell valuable information. Will return to this information in the future as the need arises. Thank you for prividing this material.

By: abe

abe — Mon, 02 Feb 2009 14:58:08 +0000

what’s a guy got to do to make some money on the internet without having to shell out any money?

By: Jim Hutchinson

Jim Hutchinson — Mon, 02 Feb 2009 05:17:36 +0000

Next to choosing the right keywords, the bid amount is one of the biggest mysteries. Thanks for clearing that up. Using your formula, I can see PPC getting a boost in participation.