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Why do you expect people to take action?

Posted by: Socrates Socratous on: Sep 9th, 2006

Why do you expect people to take action?

Do you ever wonder why some people are
successful in selling online while others aren’t?

I used to wonder about the same thing some
years ago.

when I first started online I did what most
newbies would do. I put together a webpage
threw it on the internet waiting for people
to buy my software. I was actually able to
drive traffic to that website and after
a while I started thinking that nobody
needed my product since I wasnt making any
sales.

In fact, I was surpised because I thought
my website looked pretty good. I had those
flashy buttons, a picture of my software
box, a few bullet points with the main features
and a few links to support, about me,
mission statement and some more of the
“typical” stuff I was used to see on websites
everywhere.

I was expecting that the website would be
successful since it looked similar to
most other websites out there. But I got nothing!

Does this remind you of anyone you know?

How about someone you know intemately?

Ever since however, I learned a lot about
internet marketing, I turned
that same website around to make me 5-figures
every month all on autopilot.

Since you are reading my newsletters I would
say you are one of the lucky ones, because
I will share my knowledge with you and
if you apply what you learn, you will also
see your sales explode…

So lets start with the basics

I want you to ask yourself one question:

*If you have a product to sell online, What would
be the purpose of your website?

…that’s right! To sell your product!!!

Key word: “Sell”

First thing you need to understand is that
your website should be crafted in such way
to do that one task, and do it best.

You have about 5 seconds to get your website
visitor’s attention. If you fail to do that,
the visitor will click his favorite [x] button
at the top right corner of his browser to get out of
your site.

Now you ask, “How do I grab my visitor’s attention
quickly in order to spend more time to my site?”

That is called the “Headline”. You need to
have a headline at the top part of your site
that will “hook” your visitor into wanting to
read more.

Do you read newspapers? magazines?
In fact the most successful magazines on the
news-stand are the ones with the best headlines
on the cover. There is an ongoing “headline”
war between these magazine publishers.

You also want to remove any links or images
from the upper part of your site to avoid
confusing the visitor. Dont give more than one
choice to your visitor. That choice should be
the headline.

If you have a link above the headline, then
you just gave 2 options to your visitor.
a) click the link
b) read the headline

You dont want to do that. Just give them the
option you want them to pick.

The headline should be followed by a sub-headline.
Its purpose is to make the reader want to read
your sales letter below.

Yes! I said sales letter. You should use a
well written, compelling letter to sell to your
prospect. You have one chance to tell your
visitor what is that you are selling and
why they should buy it from you. Tell them
EVERYTHING they need to know about your product.

See one of the first mistakes I made, was that
I didnt have a sales letter. Contrary to selling
something people are already accustomed to, a
well known brand item for instance, your item
is probably unknown to them. The purpose of that
letter is to make them feel how life would be after
owning your product. You need to familiarize
them with the item, make them feel why they
need it. Then sell it to them. Actually
they will be happy to buy it since they already
crave the feeling of owning such product.

I am not going to go too deep into the art
of copywritting. I will leave that for
future newsletters.

One of the questions I usually get, is
how long should my sales letter be? well,
there is no fixed answer to that. Your letter
should be as long as it needs to be to
tell everything about your product without
getting the reader bored.

What I am trying to say here, is that in order
to start making a successful sales website, you
need to remove all distractions (such as links
and irrelevant information, like mission statements)
and have a nice flowing sales process starting
with the headline, going through the sales letter
and concluding with the call to action

Of course there is much more to creating successful
websites (Keep reading my letter to learn more)
but this general guide will help you get started

As I told you in a previous letter, I am in
the process of creating a software to automatically
generate sales letters for you
with the click of
some buttons. I am actually fixing one bug we found
during our testing and we should be done.

Beginning next week, I will have the first
version out for you to get. You got to watch out
for next email though, because you are in for
a signifigant discount on this great new tool.

If you miss out on the next email, you may
have to get it at regular price.

That’s it for today,

Partner to Your Success,
-Socrates

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