Is Grammar Important for Your eBay Listings?

Posted by: Socrates Socratous on: Oct 8th, 2006

I am taking a little break this Sunday
to write about something fascinating!

So, do you think grammar is important for your
ebay listings?

If you answered NO then you are correct!

Grammar is NOT important for your listings.

eBay works very similarly with PPC with the
difference that you don’t pay per click. BUT
it is mainly keyword based advertising. In other
words, when you type your search term (keyword)
in the ebay search box, eBay will go through all
the listing titles in their database and return
the results that contain the words you search
for.

So your job is to make the title of your auction
as keyword-rich as possible. Grammar Doesn’t Matter
much. for example, a grammatically correct title
would be:

NEW POWERFUL CASIO CAMERA THAT TAKES GREAT PICTURES

this title is a poor title that will not pull
as many bids (if any) because it doesnt contain
many keywords a buyer may search for.

Now look at this title:
CASIO EXILIM EX-S600 6.0MP DIGITAL CAMERA + DOCK + 1GB

Even though grammatically makes no sense, every word is
carefully selected to make this listing appear for
as many related keyword searches possible.

However…

Spelling IS very important for your listings. A
misspelled keyword in your title, can cause you to
miss out on a lot of bids, just because people
will not usually search for misspelled words.

I said “Usually” because if you are a savvy ebayer
you will want to search for misspellings in order
to find bargains.

In fact you can be running a profitable business on
ebay just with misspellings and it is very easy to
do.

Head over to this great website to find out how
Sandy Hall is using this strategy to make a killing:

http://www.specialurl.com/go.php?c=spelling

Enjoy your sunday!

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