Do you know which keywords converted to sales?

Conray

You’re a blessing.

By-the-by… how goes
the new version of MyDD?

TK

I think I’ll be a chef! : )

Thank you very much for the great question and answer to the question. You explained everything very well.

I prefer to eliminate the people that are just looking if at all possible without having them click on my ad for nothing.

James

I wonder if everyone can get their head around this explanation.
I had no idea marketing was going to require “rocket science”
This is definately for the “hard core” types
Personally, I’ll just keep it simple and maybe buy a service that calculates these things for me if I really think I need it.

Dan

Interesting you would mention tennis. It is historically my favorite sport. My
grandfather, Richard (Dick) Skeen was U.S. Champion in 1941 (before the open era
of tennis began); was ranked #2 in the world in 1939 (behind Don Budge) and
played with and beat the top players of that era (Budge, Vines, Tilden, Riggs,
Richards and the best of the German players who were very good). He played
Davis Cup, Wimbleton and the low paying circuit that it was in those years
(mostly smaller tournaments pitting the top players week in and week out). My
grandfather beat Bobby Riggs in Bobby’s first “professional” tournament in San
Fransisco (semi-finals-6-0 & 6-0), in 1939. He played doubles with Vince
Richards (another US champ) and often played doubles with Vines and others in
tournaments throughout Europe, prior to the war years. Once World War II began
all the best in the world played a repeateing loop circuit in the U.S., Mexico,
Canada and South America. In 1933 my grandfather (my fami
ly lived in Hollywood, CA, my birthplace too) started a tennis academy for young prodigies.
My grandfather developed Jack Kramer from ages 12-15 (Kramer won the US 18’s at
age 15), and of the first 13 kids in his first academy 12 went on to become
National champions and three became world champions (including Louise Brough).
Oh, the 13th kid and only non-champion, oh he became a professor at the Stanford
University Law School (as my grandfather once said to me, “my only
dissappointment was that kid who became a law professor”). In his later years he
played the seniors circuit winning over 50 titles. I have his original Davis
Cup racket and his US open rackets. Life magazine did a special feature on my
grandfather in the February 1964 edition. Before any of his green kids touched
a tennis racket they learned chess (for three months, four days per week, three
hours per day). Why? To learn strategy; always thinking four shots ahead so
they would be in the right position to str
ike. He wrote a book in 1972 entitled, “tennis champions are made, not born.” His teaching accomplishments bore the
truth. Though impressed with Bjorn Borg and Jimmy Conners he felt players like
Pancho Segura and Poncho Gonzales, Bill Trabert, Kramer and others would have
held there own against today’s best, not from power, but from pin-point shots
and net play. So, yeah, tennis is my game (I was actually an All-American in
track, not tennis, in college).

Strategy in growing an on-line business is the same. Study one’s opponent (or
in this case on-line retailing and see what works best); keep one’s nose to the
grindstone, practice, practice, practice, experiment and if that fails, try some
other stroke, Ad, formula, whatever, and mostly do it from the heart and have
fun. Having fun is the key ingredient to success.

Blessings to you and enjoy your tennis,

Steve Galbraith (my mothers’ maiden name was Skeen)