He’s been getting traffic from little known
sources with billions of searches per month
and been converting CPA offers like CRAZY

IF you are not familiar with cpa offers,
it’s where you make affiliate commissions
without selling ANYTHING

You should check it out. Philip has a
ton of information and videos on how to
get started and profit step by step

Here is all the info:

+Does this really work?

Heck, in 4 years Philip was able to move from
Minesotta to La Jolla (CA) , live in a 5000sqf home
by the beach and drive a freaking Bentley!

I am not saying you’ll be moving out soon
you may not make a single commission
but Philip’s story is pretty inspirational

+Does this work Today?

Just go to the site and watch the short video
it shows traffic and commissions from LAST WEEK

Check it out here

Truth is, I’ve been personally using 3 of
the underground traffic sources he reveals
and I can testify that they actually have
a LOT of traffic

I am too starting to diversify my profit sources
by adding cpa offers in my marketing

Check it out and if you feel this is a good
fit for you, I highly recommend you getting
this product. It’s very good

Go HERE to go to the Site

Till next time,
-Socrates

P.S. Today I tested one of the sources he revealed
in the program and got 130 clicks in 25 minutes

Philip will even give you $50 in PPC credit to get started

Get the details here

Let’s assume that you want to sell a product for $50.
We will also assume that since you are just starting a pay per click campaign, you have no conversion rate data so we will use 1% clicks to sale conversion as an average. In other words we assume you will make 1 sale for every 100 clicks.

Here is the calculation: (SP-Pr) * CR

In this example,
CR (conversion Rate) = 0.01
SP (product price) = $50.00
Pr (profit you want to make) = $0.00 (to break even)

(SP-Pr) * CR => (50-0) * 0.01 => 50*0.01 = $0.50

50 cents is the maximum you can afford to pay for each click in this situation
(note: the calculation in parentheses is done first)

Say you want to make $20 profit per sale with the above product.
The new equation becomes:

(SP-Pr) * CR => (50-20 ) * 0.01 => 30*0.01 = $0.30

This formula only accounts for one product. You should have more than just one product in your funnel. i usually aim to just break even or make a small profit on the first product sale and the upsells/future sales are pure profit.

If you are an affiliate where you only promote one product this calculation can be very powerful. Instead of the product price, make SP = your commission amount. (I generally dont promote affiliate products with less than $20 in NET commission)

Lets see some examples of this equation: (SP-Pr) * CR

If you sell a product for $27 and you convert at 2%. you want to make $10 profit per sale.
so,
CR = 0.02
SP = $27
Pr = $10
(SP-Pr) * CR => (27-10) *0.02 => (17) * 0.02 = $0.34 Max CPC

If you sell a $4 product and you want to make $2 profit per sale, and your conversion is 3%
CR = 0.03
SP = 4
Pr = 2

(SP-Pr) * CR => (4-2) *0.03 => (2) * 0.03 = $0.06 Max CPC

In other more complex situations, when you have monthly continuity programs, back end sales, etc  where the formula can become more complicated, here is what you do to easily calculate CPC.

First figure out how much you are willing to pay for each sale, then multiply it by the CR.

For example, if you are willing to pay up to $15 to generate a sale (lead), then do the following to find your Max CPC: (we assume 1% CR in this example)

$15 * 0.01 = $0.15 Max CPC

I hope this post helps you figure out your max CPC easier. Another factor when evaluating the viability of a product to be promoted on PPC is the competition. If you are trying to bid on real estate keywords that generally go for over $1 per click, but you can only afford to pay $0.20, then you should re-evaluate your product and strategy. (hint: Your competitors can teach you a lot. Check what your competition is doing and do the same)

Post your comments or questions below

Partner to Your Success,
-Socrates

So read this carefully…

Are you currently bidding on YOUR NAME and product
names on major PPC networks?

You are probably thinking…

Who would search for my name? Nobody knows me yet…

Let me explain:

Lets say you are selling a product on your website
using a sales letter.

Your sales letter claims that it can solve your
visitor’s problem and it has your name printed at the
end of the letter

The average visitor will come to your website and
leave very quickly.

A more targetted visitor will read your letter
and make a decision.

Buy or Exit!
There are also the skepticists…

These are the people that want to buy, but they are
still skeptical about You and your product.

These people typically head over to Google or
Yahoo and what do they do?

They will enter your name in the little box and
hit “Search” to find out more about you.

If you dont come up in the result, you lost them.
If your smart competitor comes up in the result,
You just offer him a customer.

This person may search for your name, product
variations etc.

If your website comes up at the top of the results, since
nobody else is really bidding on you, the person
will click on it, and land on a page geared to
boost your credibility; your Blog lets say

From there this skeptist will learn more about you
and you get the chance to get him as a customer.
This is a highly targetted visitor.

Unless your name is “Bill Gates” You wont get many clicks
this way, however the clicks are highly targetted and
they cost mere pennies.

Taking this a step further…

Bid on your competitor’s names
Bid on your competitor’s products
Bid on your competitor’s domain names

These are not as targetted as bidding on your own
name, since they are specifically looking for someone
else. You will need to construct your Ad and landing
page in a way to “steal” this prospect from your
competition.

Even if you are not interested in PPC, you should
at least DO this.

People have been invited on TV’s prime time talk
shows just by having their names on Google.
It’s very POWERFUL
I encourage you to Join me on a 4 week intensive
coaching program where I reveal a lot more about my strategies
and how I built my success online:

http://mydigitaldispatch.com/coaching.php
There are very few seats left so head on over right now
and secure yours.
http://mydigitaldispatch.com/coaching.php
Till next time,

Partner to Your Success,
Socrates Socratous

P.S. Seats are going fast so reserve yours now before
it is too late (Check availability below):

http://mydigitaldispatch.com/coaching.php

I am a kind of confused right now in terms of
pricing, as I talked with a friend of mine, who
is also a top-notch marketer about what is a good
pricing for this FOUR-WEEK Intensive coaching
program.

When I mentioned about what I am going to cover.
He did NOT hesitate to tell me, “Socrates, you
MUST charge at least $4,997.00 for this.

“Are you CRAZY?” — I replied.

When he explained to me that I GIVE AWAY all my
knowledge on how I get more than 2,500 unique
visitors per day (and monetize hundreds of dollars)
on auto-pilot.

He told me that it is almost like I am giving away
the BLOOD of my business.

You see… He was RIGHT! When there are too many
people KNOWing about the Google Adwords Secret I am
about to reveal to you, it will be like I am creating
my own little monster.

I need your ADVICE!

Be very serious on this, ok?

Many of my friends told me that I should price
$4,997 for this FOUR-WEEK Intensive program. On
the other hand, I think it is NOT that reasonable
I want you to become successful.

On the other hand…

When I think about the time  (Twice a week) and
those SENSITIVE information that I am going to give
you for four weeks straight, I don’t want to
price it too low either. (It will be at least 10 hours of Live
fresh Content)

This is WHY I want you to do me a big favor. I
need you to post a comment with what YOU personally
think I should be charging for this

Be very honest and be very truthful. Tell me
a reasonable price for this FOUR-WEEK coaching
program, where I anticipate to PUT YOU as my next success
story.

Partner to Your success
-Socrates socratous
P.S. I am postponing the launch till tomorrow 9:00am PST
until I read your comments. It is crucial that you comment
below right now…

I am not talking about the travel industry
I am not talking about putting on your safari boots

If you are doing any type of online business
pay close attention to this article.

If you are doing Adwords, eBay, Affiliate marketing
or anything else, then understanding today’s
concept can be the key to your success.

There are 2 ways to find a hidden city in the jungle.

1. By chance. Meaning that you wonder around the
jungle long enough that you found the hidden city.
Lucky you. Chances of finding the city are slim
to none

2. Get a tour guide. Meaning that someone will show
you the EXACT PATH to the hidden city. Your chances
of NOT  finding it are slim to none.

The same goes for your website as well.

Your Goal is to take your customer by the hand,
through your selling adventure, and make sure
he arrives at the destination on YOUR TERMS.

In other words, become the tour-guide for your customer
and show them the way.

Lets take a look at the following picture
(Told you I was a top notch designer )

(Click for full image)

As soon as your visitor lands on your website
his journey begins. You can either let them
wonder around or take them by the hand and get
them to do EXACTLY what you want.

Your sales letter is part of your virtual tour guide.
Your sales letter is what is going to help your
customer make a positive desicion at every decision point.

Your journey map must be well designed before
you even create your website. Your website
must be build with the map in mind.

Some keypointers:

1. Eliminate any links on your page that are not
part of the map. You dont want people clicking away
and leaving your process

2. Your sales letter should be constructed to
help the customer make specific action(s) which
will take them to the next step in the path. If you
fail to do this, you are a bad tour-guide and your
visitors will leave

3. Make the transition between pages uniform.
you want the customer to feel they are in the same
path (website)

4. Carefully test every decision point to know
the exact conversions numbers (how many people
went to the next step out of all people). This is
Extremely important. Keep in mind, without a map,
you wouldnt know what to test, and what effect
it has on your bottom line

5. Make it as easy as possible to go through
the journey.  The easiest it is to go to the next step,
the more people will do it

6. Take the customer to the next step in the path
as fast as possible. For example, when paying for
product A, redirect to product B upsell immediately.
People are “hot” when they buy. Dont wait for them to
cool off

7. Make sure you bring “lost” customers back into
the path (get an autoresponder series to keep
bringing people back)

Having a map like this one, and knowing your
numbers at every decision point is the key to
a successful online business.

Lets give a figurative example:

lets say 1000 people go to your page and 50%
optin (that is decision 1, conv = 50%)
That is a total of 500 people that went to
the next step

from the people that opted in lets say 2%
purchase product A for $97. so we made 10 sales from
those 500 people. or a total of $970

Say from those 10 people, 20% buy product B
for $197. so 2 people bought for a total of $394

Total Profit: 394+970 = $1364.

Since you tracked all your numbers, lets try
and see what happens if we increased the conversion
of the Decision 2 point to 3%.

We make 15 sales of Prod A
We make 3 sales of Prod B

for a total of 1455+591 = $2046

That is almost $700 more just by working on a
specific part of our process to make it better.
(A small change)

Note: This was done with the same number of visitors.
and not counting the people returning from the autoresponder

If we better other sections of our system, the numbers
go up signifigantly.

You wouldnt be able to do this if you didnt know
your numbers and if you didnt have a map to work
with.
So todays lesson:

Make a Map, take your customer through the journey
and test and track all conversions at desicion points.
Dont forget to look out for my email on thursday 9AM PST

 Please post your comments below.

Best Regards.
-Socrates Socratous

P.S. The lucky commentator from this past week’s comments
was BusyBee. Congratulations Busy Bee, you won a seat at my
upcoming Telecoaching Class.

Please post your comments below.

You can sell almost anything you want on ebay as
long as it is legal and not alive.

That includes selling ebooks and other digital
downloads.

I Bet you already knew that…

Am I really wasting my time here?

I dont think so! 

See, I talk with many of my thousands MyDD customers
on a daily basis and I found out that around 95% fail
to see the bigger picture.

Most of these people are satisfied making a few bucks
per ebook they sell on eBay.  I say satisfied because
they DONT know what I am about to share with you.

eBay is an excellent source of targetted traffic.
Traffic from eBay is very different than the traffic
from PPC and Google Adwords.

WHY?

Because people that browse on eBay are Looking to
BUY something, meaning they are customers.

People that browse Google are mostly looking for free
information.

Got that?
The best way to use eBay is for LEAD GENERATION. in
other words, sell some ebooks on ebay for cheap with
the intention of taking that new customer you got
for $5 and upsell something that is worth $65.

If it costs you $1 in fees to make that $5 sale, you
will need to sell 1000 ebooks every month in order to
make $4000.

That requires a lot of time and work to reach that level
not including the customer service headache of 1000
people a month, if you actually manage to sell 1000

Most people GIVE UP before they even come close to that

Now if you immediately offer an upsell for $65 to all
of your $5 customers, and lets say 1 out of 4 takes
your offer. that means for every 4 customers you make
((4 * $4) + $65) =$81.

That gives you a profit of about $20 per customer
instead of $4. Now you only need to make 200 sales a
month to reach $4000. that comes down to about 7 sales
a day. which is very doable on ebay.
Now let me explain how this compares to google adwords.

When you post a listing on eBay you need to pay fees.
Lets say you pay  35 cents to post an ad for 7 days.

If you get 7 people to click on your ad, in reality
you paid 5 cents per click.

The way people find your ad on ebay is by searching
using the eBay search function.

Ebay will look for the search term in all listing titles
in their system and will show all listings that contain the
search term.

So if you have a keyword-packed title in your ebay
listing, your ad will show every time someone searches
for those keywords, and you will get more clicks for the
same 35 cents.

That my friend, is what ebay and adwords have in common.

Your goal is to setup your listings so that they are
keyword packed to get more clicks for the same money.

THEN, take those leads you generated, and leverage them.

This is the way to make the real money on eBay. It is
also the way to test your sales pages and processes
before moving into Adwords.

That is the secret to eBay and adwords success,

LEVERAGE your LEADS.

Stay tuned for my email tomorrow where I will reveal
the name of the lucky blog poster. Make sure to post
your comments below to get a chance of winning the
“mystery gift”

Till Tomorrow,

Partner to Your Success,
-Socrates Socratous

P.S. If you missed my previous emails, you can find them
posted on this blog. Just click on “Home” from the links
above and navigate Throught the previous posts. 
Dont forget to post your comments. Talk to you tomorrow.

Is traffic really the holy grail of a successful internet business?

If you answered yes, THINK AGAIN…

Traffic is a very important part of a successful website
BUT if you dont have the other parts in places, it will be
a waste of time and money!

In order for your traffic to actually worth anything, you
must do SOMETHING with it.

I call this “The Journey“. The marketing term for it is
“marketing funnel”.

In short, it is the FLOW of traffic to and through your business.
It involves capturing some of the traffic (lead generation)
and moving the leads through different stages in order to
increase their value (value of your lead = how much
money you make from  a lead during the life of their relationship
with you.)

For example:

• 1000 visitors go to your website (traffic)
• 500 of them optin for a newsletter (leads)
• 50 of them purchased a $100 product (customers)
• 25 of those 50 purchased an additional $500 item (leverage)
• 10 of the 25 purchased a coaching program for $5000 
  (more leverage)
• 5 of them pay you $1000/month for continued education
  (Residual income)

The process above will NOT happen on its own. It is a journey
YOU must take your visitors through and do it correctly in
order for it to work.

Note that the numbers of people are decreasing with every step
creating a “funnel” effect.

This is a simplified example to show you how it works.
It can be extended further to increase the value even more.

I created a diagram to show you a metaphorical representation
of this concept which I think will “stick” in your mind and help
you always keep it in mind when you create and optimize
your business.

I call this “The Swimming Pool” concept.

Click on the image below to open in a new window.

Let me explain what this means and what it means for the success
of your business.

There is a “RIVER“.

You take a “HOSE” and you plug it into the river.

The hose takes water from the river and adds it into your
POOL.

The SUN heats up the pool and evaporates a percentage of
the water inside the pool. (lost water)

there is a PUMP that filters the water from the pool and
adds it back into it.

There is also another HOSE that takes water from the pool
and adds it into the SPA.

The Red arrows show the direction of the flow in the diagram.

This is how a real live swimming pool works. So keep this in
mind…

How Does this relate to your Business?

Lets break it down:

The river represents the traffic source. For example Google Adwords
represents a river of people.

Having a hose bringing water to your pool, is like having an adwords
campaign driving traffic to your website(s).
Some people will opt-in or buy, some will leave. 
People leaving (loss) is represented by the evaporation.

As soon as people are on your customer or mailing list, they are
INSIDE your pool.

When you have an autoresponder series sent to your people from
your pool, is like the circulation pump where you take people from
the pool, fliter them and then put them back in the pool.

The evaporation process happens continuously. meaning that
you always lose people from your list

Your Goal is to bring more traffic in than what is lost through
“evaporation”

AND…

Move people to your higher ticket items (Backend – SPA)

IF you stop bringing traffic in, your pool and spa will eventually
dry.

This is a simplified model.

More things to consider:

• You can have the people in your pool and spa plug their hoses
  in other rivers and bring traffic to your pool (Affiliate -referral methods)
• You can plug additional hoses to other rivers and get traffic in.
• You can create more swimming pools and exchange traffic
  between them. (Cross Selling)
• You can find other people with swimming pools and get them
  to exchange traffic with you (JV partners)
• You can physically plug your hose on someone elses  pool
  and get some traffic from there (Integration Marketing)

and so forth…

As you can see from this example, Traffic itself IS NOT important.
Controlling the flow of traffic and converting it, is the
most important thing of all.

Also, knowing the cost of driving the traffic from each traffic
source and how much money that traffic is worth to you,
is FUNDAMENTAL.

Knowing the value of each person in your swimming pool will
tell you exactly how much to pay for advertising without
getting burned.

Sorry for the long post.

This is VERY important to understand in order to move your
business to the next level.

If you like this information and you want to keep it coming, please
post your comment below.

As I said before, If you post a comment, you will get a chance to
win my mystery gift on Sunday. A post on each blog post from
this week, will cound as an additional chance of winning the gift.
So if you posted before, post again to increase your chances.

Till Sunday,

Partner to Your Success,
-Socrates Socratous

P.S. Your comments is what drives me to continue to provide you
with this information. Your Comment COUNTS. So please post your
comment below.

But I bet if I ask these people that dont make
money to tell me if they know the 3 basic elements of
making money, most of them (if not all) will say

“I knew that”…

(Of course they would say that, after I tell them the
3 elements)

The question here is, since they know, why is it
that they fail to generate money from their online business?

It is because they dont really understand how these
elements work together. 

As I promised on Monday, I put together a short report
that talks about these 3 elements and you can download
it for FREE from here:

http://SocratesBlog.com/files/3-elements.php

Remember to come back here, and post your comments.
Posting your comment today, will increase your chances of
winning the “mystery gift” this sunday.

Go ahead, Download the report now and come back to post
your comment

http://SocratesBlog.com/files/3-elements.php

Stay tuned for friday for the “evaporating swimming pool”
cocept.

On friday you will clearly understand how traffic
generation works and how it is easy to make a lot of money
when you know the “evaporating swimming pool” model.

Partner to Your Success,
-Socrates Socratous

P.S. Dont forget to come back and post your comment about
the report. Posting your comment today will increase your chances
of winning the “secret gift” on sunday.

http://SocratesBlog.com/files/3-elements.php