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|Greetz To : | Xcrotz | Derry | Win32Conficker | Indonesia Security Down |

It’s 11 am thursday morning and I am actually
sitting at a coffee shop enjoying a nice cup
of coffee with a friend. We just finished playing
a 2 hour tennis game and we are getting ready
to go have some more fun at the shooting range.

My friend is on the phone so I decided to write
an email and share some quick tips that will help
you make more sales.

"7 things you MUST have on your Sales Page
that significantly increase sales"
1. A compelling Headline

Having a headline that states your BIGGEST
benefit and builds curiosity that leads your
reader to read further down your sales page
is a MUST.

MOST of your visitors will leave your page
BEFORE reading anything more than your headline
so the better the headline, the better the
chance to read more and close the sale

2. Listing your benefits

You should have a list of your benefits each
with an explanation on how this applies to
your reader (i.e. what is it going to do for them)

3. Testimonials

Do not underestimate the power of testimonials
Feedback from happy customers is one of the best
forms of "social proof".

If you are just starting out and have no
customers, there are a couple of things you
can do:
- ask friends and family to review your product
- Send review copies on forums to a few people
in return for a testimonial
- run a small PPC campaign before launching and
give free copies in return for feedback

4. An image that represents your product.

an ebook cover, a software box, a DVD box image
a report paperback cover image etc are some of the
ways you can represent a digital product.

The image is extremely powerful. A picture is
processed a LOT faster in people’s minds than
blocks of text describing what the picture showcases.

5. a Professionally looking design

If your website is NOT professionally looking,
then your potential customer will think that
is how sloppy your product is as well and NOT
buy from you.

A long form sales letter is Not the exception.
there are many things you can do to make it look
nicer. Here are a few:

- Put your letter in a 750 pixel table and center it
- Put your text on white background
- Use a border around your text
- Layout the elements of your sales letter using
"balanced" design principles
- Use spacing and white space to enhance reability
- etc etc

6. a PROMINANT order button/link

A light yellow box with a dotted border that
restates the main benefits and call to action
has proven to be a winner.

It is Extremely bad when your visitor is ready
to order and cannot find your order button
(it happened to me a few times.)

7. a Guarantee

You MUST have a quarantee. At least 60 days.
It always increases conversions.
But if you dont agree with me,
think about it this way:

Your customers can contact their banks and
do a chargeback which NOT only gives them
a refund, but also hurt you (you end up paying
on top of that). So why not offer the refund
since you gonna end up giving it anyway.

Just do it and you will see what I mean by
judging your results.
8. (bonus tip)
Your Bonuses.

Including relevant bonuses with your product
almost always increases conversions. It increases
your offer’s perceived value dramatically. Some
people will even buy your product JUST for the
bonuses. Make sure you give quality bonuses that
complement your product.

Ok, my friend has been off the phone for 5 min now
and he is pestering me to get going so I have to close.
(sorry if there are mistakes, no time to review)

BEFORE I go,
I want to remind you of the subscriber-only special
I am running on Sales Letter Factory until sunday.

Sales letter factory will put ALL of the above
FOR YOU on your sales letter (and a lot more)
It will guide you step-by-step, kinda forcing you
do create a GREAT, converting sales letter

Get all the details here:

== http://salesletterfactory.com/thank_you.php

Stay tuned for more tips soon

till next time,
Partner to Your Success,
-Socrates Socratous
P.S. Don’t take these tips lightly. USE THEM
you WILL have a much better Sales letter.

Notice:
Sales Letter Factory Subscriber-Only Special:
http://salesletterfactory.com/thank_you.php

I got a short story for you today

Last Wednesday I stopped at a coffee shop
to have some coffee and relax a bit.

So I was sitting outside at the patio watching
all these people in "work attire" rushing in and
out the door to grab a quick coffee on their
way to work

This guy from the next table over was complaining
to someone on his cellphone that "due to the economy"
canceled his internet connection at home and had to
come to the coffee shop to check his email every day.

I have nothing against cutting something you
dont need anymore, but  why cut something you
need, or enjoy when you can have it for free.

That’s right.

a $30/month internet connection can be easily
covered with selling 1 (JUST ONE) $30 product
every month online.

a $25 water bill can be eliminated with a simple
website that makes  0.84cents a day.

Even though I did not say anythng to that man, he
made a good enough point to write this letter to you
hoping that you will see how valuable even a small
producing website can be to your lifestyle.

For step-by-step videos on how to create cash
producing websites that would cover your bills
one-by-one, go to the following page:

http://mydigitaldispatch.com/recommends/more-website-profit

Moral of the story.
Dont be scarcity minded. Stop listening to the negative
news about how the world is failing around you and begin
building your OWN future. Live your life on your terms

Make sure to take action on this today
http://mydigitaldispatch.com/recommends/more-website-profit

Partner to your Success,
-Socrates Socratous

I got good response about this video I made recently
so I decided to post it here for all my blog readers to
enjoy.

The video shows you step by step how you
can build or edit your own money making website Quickly
(NO EXPERIENCE NEEDED).

The video is about an hour long and is free.
I hope this helps you.

Watch “How to Build Websites Quickly” Here
(The link opens in new window so you can come
back and post your comments below.)

If you know anyone that can be benefited from this
video, send them to this blog post.

If you feel it’s appropriate please social bookmark this
blog post. Thank you.

Partner to Your Success,
-Socrates Socratous

Does your online business have a tour guide?

I am not talking about the travel industry
I am not talking about putting on your safari boots

If you are doing any type of online business
pay close attention to this article.

If you are doing Adwords, eBay, Affiliate marketing
or anything else, then understanding today’s
concept can be the key to your success.

There are 2 ways to find a hidden city in the jungle.

1. By chance. Meaning that you wonder around the
jungle long enough that you found the hidden city.
Lucky you. Chances of finding the city are slim
to none

2. Get a tour guide. Meaning that someone will show
you the EXACT PATH to the hidden city. Your chances
of NOT  finding it are slim to none.

The same goes for your website as well.

Your Goal is to take your customer by the hand,
through your selling adventure, and make sure
he arrives at the destination on YOUR TERMS.

In other words, become the tour-guide for your customer
and show them the way.

Lets take a look at the following picture
(Told you I was a top notch designer )

(Click for full image)

As soon as your visitor lands on your website
his journey begins. You can either let them
wonder around or take them by the hand and get
them to do EXACTLY what you want.

Your sales letter is part of your virtual tour guide.
Your sales letter is what is going to help your
customer make a positive desicion at every decision point.

Your journey map must be well designed before
you even create your website. Your website
must be build with the map in mind.

Some keypointers:

1. Eliminate any links on your page that are not
part of the map. You dont want people clicking away
and leaving your process

2. Your sales letter should be constructed to
help the customer make specific action(s) which
will take them to the next step in the path. If you
fail to do this, you are a bad tour-guide and your
visitors will leave

3. Make the transition between pages uniform.
you want the customer to feel they are in the same
path (website)

4. Carefully test every decision point to know
the exact conversions numbers (how many people
went to the next step out of all people). This is
Extremely important. Keep in mind, without a map,
you wouldnt know what to test, and what effect
it has on your bottom line

5. Make it as easy as possible to go through
the journey.  The easiest it is to go to the next step,
the more people will do it

6. Take the customer to the next step in the path
as fast as possible. For example, when paying for
product A, redirect to product B upsell immediately.
People are “hot” when they buy. Dont wait for them to
cool off

7. Make sure you bring “lost” customers back into
the path (get an autoresponder series to keep
bringing people back)

Having a map like this one, and knowing your
numbers at every decision point is the key to
a successful online business.

Lets give a figurative example:

lets say 1000 people go to your page and 50%
optin (that is decision 1, conv = 50%)
That is a total of 500 people that went to
the next step

from the people that opted in lets say 2%
purchase product A for $97. so we made 10 sales from
those 500 people. or a total of $970

Say from those 10 people, 20% buy product B
for $197. so 2 people bought for a total of $394

Total Profit: 394+970 = $1364.

Since you tracked all your numbers, lets try
and see what happens if we increased the conversion
of the Decision 2 point to 3%.

We make 15 sales of Prod A
We make 3 sales of Prod B

for a total of 1455+591 = $2046

That is almost $700 more just by working on a
specific part of our process to make it better.
(A small change)

Note: This was done with the same number of visitors.
and not counting the people returning from the autoresponder

If we better other sections of our system, the numbers
go up signifigantly.

You wouldnt be able to do this if you didnt know
your numbers and if you didnt have a map to work
with.
So todays lesson:

Make a Map, take your customer through the journey
and test and track all conversions at desicion points.
Dont forget to look out for my email on thursday 9AM PST

 Please post your comments below.

Best Regards.
-Socrates Socratous

P.S. The lucky commentator from this past week’s comments
was BusyBee. Congratulations Busy Bee, you won a seat at my
upcoming Telecoaching Class.

Please post your comments below.