My friend is on the phone so I decided to write
an email and share some quick tips that will help
you make more sales.

"7 things you MUST have on your Sales Page
that significantly increase sales"
1. A compelling Headline

Having a headline that states your BIGGEST
benefit and builds curiosity that leads your
reader to read further down your sales page
is a MUST.

MOST of your visitors will leave your page
BEFORE reading anything more than your headline
so the better the headline, the better the
chance to read more and close the sale

2. Listing your benefits

You should have a list of your benefits each
with an explanation on how this applies to
your reader (i.e. what is it going to do for them)

3. Testimonials

Do not underestimate the power of testimonials
Feedback from happy customers is one of the best
forms of "social proof".

If you are just starting out and have no
customers, there are a couple of things you
can do:
- ask friends and family to review your product
- Send review copies on forums to a few people
in return for a testimonial
- run a small PPC campaign before launching and
give free copies in return for feedback

4. An image that represents your product.

an ebook cover, a software box, a DVD box image
a report paperback cover image etc are some of the
ways you can represent a digital product.

The image is extremely powerful. A picture is
processed a LOT faster in people’s minds than
blocks of text describing what the picture showcases.

5. a Professionally looking design

If your website is NOT professionally looking,
then your potential customer will think that
is how sloppy your product is as well and NOT
buy from you.

A long form sales letter is Not the exception.
there are many things you can do to make it look
nicer. Here are a few:

- Put your letter in a 750 pixel table and center it
- Put your text on white background
- Use a border around your text
- Layout the elements of your sales letter using
"balanced" design principles
- Use spacing and white space to enhance reability
- etc etc

6. a PROMINANT order button/link

A light yellow box with a dotted border that
restates the main benefits and call to action
has proven to be a winner.

It is Extremely bad when your visitor is ready
to order and cannot find your order button
(it happened to me a few times.)

7. a Guarantee

You MUST have a quarantee. At least 60 days.
It always increases conversions.
But if you dont agree with me,
think about it this way:

Your customers can contact their banks and
do a chargeback which NOT only gives them
a refund, but also hurt you (you end up paying
on top of that). So why not offer the refund
since you gonna end up giving it anyway.

Just do it and you will see what I mean by
judging your results.
8. (bonus tip)
Your Bonuses.

Including relevant bonuses with your product
almost always increases conversions. It increases
your offer’s perceived value dramatically. Some
people will even buy your product JUST for the
bonuses. Make sure you give quality bonuses that
complement your product.

Ok, my friend has been off the phone for 5 min now
and he is pestering me to get going so I have to close.
(sorry if there are mistakes, no time to review)

BEFORE I go,
I want to remind you of the subscriber-only special
I am running on Sales Letter Factory until sunday.

Sales letter factory will put ALL of the above
FOR YOU on your sales letter (and a lot more)
It will guide you step-by-step, kinda forcing you
do create a GREAT, converting sales letter

Get all the details here:

== http://salesletterfactory.com/thank_you.php

Stay tuned for more tips soon

till next time,
Partner to Your Success,
-Socrates Socratous
P.S. Don’t take these tips lightly. USE THEM
you WILL have a much better Sales letter.

Notice:
Sales Letter Factory Subscriber-Only Special:
http://salesletterfactory.com/thank_you.php

Last Wednesday I stopped at a coffee shop
to have some coffee and relax a bit.

So I was sitting outside at the patio watching
all these people in "work attire" rushing in and
out the door to grab a quick coffee on their
way to work

This guy from the next table over was complaining
to someone on his cellphone that "due to the economy"
canceled his internet connection at home and had to
come to the coffee shop to check his email every day.

I have nothing against cutting something you
dont need anymore, but  why cut something you
need, or enjoy when you can have it for free.

That’s right.

a $30/month internet connection can be easily
covered with selling 1 (JUST ONE) $30 product
every month online.

a $25 water bill can be eliminated with a simple
website that makes  0.84cents a day.

Even though I did not say anythng to that man, he
made a good enough point to write this letter to you
hoping that you will see how valuable even a small
producing website can be to your lifestyle.

For step-by-step videos on how to create cash
producing websites that would cover your bills
one-by-one, go to the following page:

http://mydigitaldispatch.com/recommends/more-website-profit

Moral of the story.
Dont be scarcity minded. Stop listening to the negative
news about how the world is failing around you and begin
building your OWN future. Live your life on your terms

Make sure to take action on this today
http://mydigitaldispatch.com/recommends/more-website-profit

Partner to your Success,
-Socrates Socratous

The video shows you step by step how you
can build or edit your own money making website Quickly
(NO EXPERIENCE NEEDED).

The video is about an hour long and is free.
I hope this helps you.

Watch “How to Build Websites Quickly” Here
(The link opens in new window so you can come
back and post your comments below.)

If you know anyone that can be benefited from this
video, send them to this blog post.

If you feel it’s appropriate please social bookmark this
blog post. Thank you.

Partner to Your Success,
-Socrates Socratous

I am not talking about the travel industry
I am not talking about putting on your safari boots

If you are doing any type of online business
pay close attention to this article.

If you are doing Adwords, eBay, Affiliate marketing
or anything else, then understanding today’s
concept can be the key to your success.

There are 2 ways to find a hidden city in the jungle.

1. By chance. Meaning that you wonder around the
jungle long enough that you found the hidden city.
Lucky you. Chances of finding the city are slim
to none

2. Get a tour guide. Meaning that someone will show
you the EXACT PATH to the hidden city. Your chances
of NOT  finding it are slim to none.

The same goes for your website as well.

Your Goal is to take your customer by the hand,
through your selling adventure, and make sure
he arrives at the destination on YOUR TERMS.

In other words, become the tour-guide for your customer
and show them the way.

Lets take a look at the following picture
(Told you I was a top notch designer )

(Click for full image)

As soon as your visitor lands on your website
his journey begins. You can either let them
wonder around or take them by the hand and get
them to do EXACTLY what you want.

Your sales letter is part of your virtual tour guide.
Your sales letter is what is going to help your
customer make a positive desicion at every decision point.

Your journey map must be well designed before
you even create your website. Your website
must be build with the map in mind.

Some keypointers:

1. Eliminate any links on your page that are not
part of the map. You dont want people clicking away
and leaving your process

2. Your sales letter should be constructed to
help the customer make specific action(s) which
will take them to the next step in the path. If you
fail to do this, you are a bad tour-guide and your
visitors will leave

3. Make the transition between pages uniform.
you want the customer to feel they are in the same
path (website)

4. Carefully test every decision point to know
the exact conversions numbers (how many people
went to the next step out of all people). This is
Extremely important. Keep in mind, without a map,
you wouldnt know what to test, and what effect
it has on your bottom line

5. Make it as easy as possible to go through
the journey.  The easiest it is to go to the next step,
the more people will do it

6. Take the customer to the next step in the path
as fast as possible. For example, when paying for
product A, redirect to product B upsell immediately.
People are “hot” when they buy. Dont wait for them to
cool off

7. Make sure you bring “lost” customers back into
the path (get an autoresponder series to keep
bringing people back)

Having a map like this one, and knowing your
numbers at every decision point is the key to
a successful online business.

Lets give a figurative example:

lets say 1000 people go to your page and 50%
optin (that is decision 1, conv = 50%)
That is a total of 500 people that went to
the next step

from the people that opted in lets say 2%
purchase product A for $97. so we made 10 sales from
those 500 people. or a total of $970

Say from those 10 people, 20% buy product B
for $197. so 2 people bought for a total of $394

Total Profit: 394+970 = $1364.

Since you tracked all your numbers, lets try
and see what happens if we increased the conversion
of the Decision 2 point to 3%.

We make 15 sales of Prod A
We make 3 sales of Prod B

for a total of 1455+591 = $2046

That is almost $700 more just by working on a
specific part of our process to make it better.
(A small change)

Note: This was done with the same number of visitors.
and not counting the people returning from the autoresponder

If we better other sections of our system, the numbers
go up signifigantly.

You wouldnt be able to do this if you didnt know
your numbers and if you didnt have a map to work
with.
So todays lesson:

Make a Map, take your customer through the journey
and test and track all conversions at desicion points.
Dont forget to look out for my email on thursday 9AM PST

 Please post your comments below.

Best Regards.
-Socrates Socratous

P.S. The lucky commentator from this past week’s comments
was BusyBee. Congratulations Busy Bee, you won a seat at my
upcoming Telecoaching Class.

Please post your comments below.

Is traffic really the holy grail of a successful internet business?

If you answered yes, THINK AGAIN…

Traffic is a very important part of a successful website
BUT if you dont have the other parts in places, it will be
a waste of time and money!

In order for your traffic to actually worth anything, you
must do SOMETHING with it.

I call this “The Journey“. The marketing term for it is
“marketing funnel”.

In short, it is the FLOW of traffic to and through your business.
It involves capturing some of the traffic (lead generation)
and moving the leads through different stages in order to
increase their value (value of your lead = how much
money you make from  a lead during the life of their relationship
with you.)

For example:

• 1000 visitors go to your website (traffic)
• 500 of them optin for a newsletter (leads)
• 50 of them purchased a $100 product (customers)
• 25 of those 50 purchased an additional $500 item (leverage)
• 10 of the 25 purchased a coaching program for $5000 
  (more leverage)
• 5 of them pay you $1000/month for continued education
  (Residual income)

The process above will NOT happen on its own. It is a journey
YOU must take your visitors through and do it correctly in
order for it to work.

Note that the numbers of people are decreasing with every step
creating a “funnel” effect.

This is a simplified example to show you how it works.
It can be extended further to increase the value even more.

I created a diagram to show you a metaphorical representation
of this concept which I think will “stick” in your mind and help
you always keep it in mind when you create and optimize
your business.

I call this “The Swimming Pool” concept.

Click on the image below to open in a new window.

Let me explain what this means and what it means for the success
of your business.

There is a “RIVER“.

You take a “HOSE” and you plug it into the river.

The hose takes water from the river and adds it into your
POOL.

The SUN heats up the pool and evaporates a percentage of
the water inside the pool. (lost water)

there is a PUMP that filters the water from the pool and
adds it back into it.

There is also another HOSE that takes water from the pool
and adds it into the SPA.

The Red arrows show the direction of the flow in the diagram.

This is how a real live swimming pool works. So keep this in
mind…

How Does this relate to your Business?

Lets break it down:

The river represents the traffic source. For example Google Adwords
represents a river of people.

Having a hose bringing water to your pool, is like having an adwords
campaign driving traffic to your website(s).
Some people will opt-in or buy, some will leave. 
People leaving (loss) is represented by the evaporation.

As soon as people are on your customer or mailing list, they are
INSIDE your pool.

When you have an autoresponder series sent to your people from
your pool, is like the circulation pump where you take people from
the pool, fliter them and then put them back in the pool.

The evaporation process happens continuously. meaning that
you always lose people from your list

Your Goal is to bring more traffic in than what is lost through
“evaporation”

AND…

Move people to your higher ticket items (Backend – SPA)

IF you stop bringing traffic in, your pool and spa will eventually
dry.

This is a simplified model.

More things to consider:

• You can have the people in your pool and spa plug their hoses
  in other rivers and bring traffic to your pool (Affiliate -referral methods)
• You can plug additional hoses to other rivers and get traffic in.
• You can create more swimming pools and exchange traffic
  between them. (Cross Selling)
• You can find other people with swimming pools and get them
  to exchange traffic with you (JV partners)
• You can physically plug your hose on someone elses  pool
  and get some traffic from there (Integration Marketing)

and so forth…

As you can see from this example, Traffic itself IS NOT important.
Controlling the flow of traffic and converting it, is the
most important thing of all.

Also, knowing the cost of driving the traffic from each traffic
source and how much money that traffic is worth to you,
is FUNDAMENTAL.

Knowing the value of each person in your swimming pool will
tell you exactly how much to pay for advertising without
getting burned.

Sorry for the long post.

This is VERY important to understand in order to move your
business to the next level.

If you like this information and you want to keep it coming, please
post your comment below.

As I said before, If you post a comment, you will get a chance to
win my mystery gift on Sunday. A post on each blog post from
this week, will cound as an additional chance of winning the gift.
So if you posted before, post again to increase your chances.

Till Sunday,

Partner to Your Success,
-Socrates Socratous

P.S. Your comments is what drives me to continue to provide you
with this information. Your Comment COUNTS. So please post your
comment below.

People ask me the same question over
and over again:

“Socrates,
How do I build a High-Converting Website
or Auction Listing to Sell my Product?”

Truth is my friend, you NEED a Professionally looking
sales page that is built using solid techniques
in order to succeed with any product or service
on the internet.

===============================================
—> In a Hurry? <-----

More info here:

http://www.specialurl.com/go.php?c=sales_secret
===============================================

However, if you ever tried to create your
own sales page using HTML or an HTML editor,
you know that it is not an easy task. In
fact it can be very time consuming and very confusing.

But that is just the looks of your sales letter.
It is important that you put each component
of the salespage on the right place otherwise
it will not be as effective.

For example, Prehead goes before the headline,
Subhead goes after the headline. Software box
or ebook cover should be placed at key places
of the website. Where to put testimonials,
where to put the optin form, the order box,
benefits, testimonials, images, etc.

Good News! You dont have to take a web
design class or a copywriting class to do all
of the above.

In fact any newbie without any experience whatsoever,
can start cranking out professionally looking sales
pages in less than 20 minutes… (Wanna bet?)

Here is the proof:

http://www.specialurl.com/go.php?c=sales_secret

Stay tuned, next time I will share a big secret
with you that can immediately use to kill your
competition even if you are selling resale rights
products.

Partner to Your Success,
-Socrates Socratous

P.S. We Just released this product and the low price on
the website will be going up after the introductory period
is over. Get your Copy here:

http://www.specialurl.com/go.php?c=sales_secret

Do you ever wonder why some people are
successful in selling online while others aren’t?

I used to wonder about the same thing some
years ago.

when I first started online I did what most
newbies would do. I put together a webpage
threw it on the internet waiting for people
to buy my software. I was actually able to
drive traffic to that website and after
a while I started thinking that nobody
needed my product since I wasnt making any
sales.

In fact, I was surpised because I thought
my website looked pretty good. I had those
flashy buttons, a picture of my software
box, a few bullet points with the main features
and a few links to support, about me,
mission statement and some more of the
“typical” stuff I was used to see on websites
everywhere.

I was expecting that the website would be
successful since it looked similar to
most other websites out there. But I got nothing!

Does this remind you of anyone you know?

How about someone you know intemately?

Ever since however, I learned a lot about
internet marketing, I turned
that same website around to make me 5-figures
every month all on autopilot.

Since you are reading my newsletters I would
say you are one of the lucky ones, because
I will share my knowledge with you and
if you apply what you learn, you will also
see your sales explode…

So lets start with the basics

I want you to ask yourself one question:

*If you have a product to sell online, What would
be the purpose of your website?

…that’s right! To sell your product!!!

Key word: “Sell”

First thing you need to understand is that
your website should be crafted in such way
to do that one task, and do it best.

You have about 5 seconds to get your website
visitor’s attention. If you fail to do that,
the visitor will click his favorite [x] button
at the top right corner of his browser to get out of
your site.

Now you ask, “How do I grab my visitor’s attention
quickly in order to spend more time to my site?”

That is called the “Headline”. You need to
have a headline at the top part of your site
that will “hook” your visitor into wanting to
read more.

Do you read newspapers? magazines?
In fact the most successful magazines on the
news-stand are the ones with the best headlines
on the cover. There is an ongoing “headline”
war between these magazine publishers.

You also want to remove any links or images
from the upper part of your site to avoid
confusing the visitor. Dont give more than one
choice to your visitor. That choice should be
the headline.

If you have a link above the headline, then
you just gave 2 options to your visitor.
a) click the link
b) read the headline

You dont want to do that. Just give them the
option you want them to pick.

The headline should be followed by a sub-headline.
Its purpose is to make the reader want to read
your sales letter below.

Yes! I said sales letter. You should use a
well written, compelling letter to sell to your
prospect. You have one chance to tell your
visitor what is that you are selling and
why they should buy it from you. Tell them
EVERYTHING they need to know about your product.

See one of the first mistakes I made, was that
I didnt have a sales letter. Contrary to selling
something people are already accustomed to, a
well known brand item for instance, your item
is probably unknown to them. The purpose of that
letter is to make them feel how life would be after
owning your product. You need to familiarize
them with the item, make them feel why they
need it. Then sell it to them. Actually
they will be happy to buy it since they already
crave the feeling of owning such product.

I am not going to go too deep into the art
of copywritting. I will leave that for
future newsletters.

One of the questions I usually get, is
how long should my sales letter be? well,
there is no fixed answer to that. Your letter
should be as long as it needs to be to
tell everything about your product without
getting the reader bored.

What I am trying to say here, is that in order
to start making a successful sales website, you
need to remove all distractions (such as links
and irrelevant information, like mission statements)
and have a nice flowing sales process starting
with the headline, going through the sales letter
and concluding with the call to action

Of course there is much more to creating successful
websites (Keep reading my letter to learn more)
but this general guide will help you get started

As I told you in a previous letter, I am in
the process of creating a software to automatically
generate sales letters for you with the click of
some buttons. I am actually fixing one bug we found
during our testing and we should be done.

Beginning next week, I will have the first
version out for you to get. You got to watch out
for next email though, because you are in for
a signifigant discount on this great new tool.

If you miss out on the next email, you may
have to get it at regular price.

That’s it for today,

Partner to Your Success,
-Socrates

I will tell you more about it next time (I will also
post some more pictures)

Meantime, Read the following article (till the end)
there are some hidden secrets that can be very
profitable to you…

===================================================
Selling Resell Rights Products on eBay Successfully
–by: Socrates Socratous
===================================================

All sorts of things are bought, sold and traded on the eBay auction
web site.  Since the possibilities are endless as far as generating
revenue through eBay sales, many quick-thinking individuals have
been able to establish businesses that run completely on eBay.
Many vendors that do not even have a product of their own make lots
of money selling resell rights products.

It always takes a good amount of creativity and business-thinking
to make a business profitable.  In many ways, the Internet and
e-Commerce is still a new frontier.  If you want to make money on
eBay but have not yet decided upon a product, you can do what
hundreds of other eBay vendors have done and you can begin to sell
resell rights products to eBay shoppers.  Resell rights products
are easy to sell, easy to make money off of and can generate a very
nice profit in a small amount of time.  In addition to this, they
can be very uncomplicated to handle.

If you make the decision to sell digital information products with
resell rights, you can very easily make a good profit with very
little effort, especially if you automate the business process with
vendor software designed for eBay vendors and other online business
people. Software can help you keep track of profits and marketing
information so that the information can be used to contact
customers for future promotions or to redirect them to up-sells and
affiliate programs that you are associated with.

—>Sidenote: For Software that will automate your entire
eBook Business On Ebay and your website, Check out:
http://www.specialurl.com/go.php?c=mydd

Here the things that you need to know about selling resell rights
products:  A good vendor will always try to negotiate resell rights
on any digital product that they are distributing or reselling,
especially when it comes to items like e-books and creative
products.  Reselling rights products sell well on the Internet
especially on eBay.

Resell rights gives the vendor permission to go on to resell a
product they have bought to an unlimited number of people
and keep 100% of the profits. It usually takes 1-5 sales
to make back the money that they initially invested in the product.
Obviously the goal is to sell many products and to begin to make a
profit. The secret here is that once you have the resale rights to
a product, you can sell it over and over again without having to
pay the author any royalties.

Resell rights agreements can be made with all types of digital
information products, whether videos, photographs, e-Books,
screensavers, music etc.  Buying resell rights products is
extremely profitable for eBay vendors if they do their homework and
purchase resell items that are popular and that sell easily.  Look
for resell products that are new, that are unique and that do not
already saturate the market.  This way, your chances of making a
profit are increased.

If you have hard time finding unique items to resell, you may purchase
resell right products in bulk and combine them in groups in order to
create unique packages. Buyers love combos.

—>Sidenote: To Get 577 Resale Rights Packages (Master Rights Included)
http://www.specialurl.com/go.php?c=ebooks

Here is the secret to make  you successful with Resell Rights
Products: Make sure to create your own unique sales letter to
sell your new package. Most sellers get lazy and skip this step. A
sales letter will be your salesman online. If the salesman sucks,
your bank account will also suck. If you get a good salesman (i.e.
sales letter), you are almost guaranteed you will be successful.

Next week, I will show you a tool that will create these sales
letters for you in less than 20 minutes. I am just putting the
final touches to this new tool. You will also be able to create
your auction listings in no time.

Partner to Your Success,
-Socrates Socratous

P.S. Stay tuned for next time. I will tell you more about my trip
and show you the new tool I created to help you create your sales
letters automatically…

Recommended Resources:

577 Resale Rights Packages (Master Rights Included)
6 Exclusive Lifetime Memberships Bonuses.
2,000+ Rebrandable Articles For SEO.
Ridiculous Price – Going up Soon…
http://www.specialurl.com/go.php?c=ebooks

Send All Your Ebooks Instantly Automatically
and Control Sales on All of your Websites and
eBay acccounts from a Single Centralized Location.
You Just Relax! It will Do the Work for You
http://www.specialurl.com/go.php?c=mydd

Today I am going to show you how to do it correctly
(At least how I do it). I will show you the formula that
has been proven fool-proof for finding the right niche
for you and what products to offer that people will come
asking to buy them from you.

Have you ever heard of the saying:

“Supply and Demand”?

Well, I like to see this concept a little differently!

“Demand and Supply”!

Which means, find the hidden demand first (problem)
and then supply the solution.

By implementing this strategy, you minimize the hardest
part of doing business; “Selling”

What is better?

To try and “sell” a product to a bunch of people or Let the 
people that want your product come and buy it from you?

Here is an example to help you understand this principle:

a) If you stand in the middle of a starving crowd with a loaf
of bread in your hands, people will be begging you to
sell them some bread.

b) But if you have a bread in your hands and walk down the
streets of Hollywood shouting:

“Bread!!”

“Fresh Bread”

“5 cents a slice”

do you think people will buy from you?

You want to position yourself like in example (a) if you
want to guarantee success. And you want to keep that
in mind when you start your research.

First, drop all thoughts and clear your mind of everything
you know about business.

Now think of the general category of a business you would
enjoy working with. If you have a hobby that excites you
it is a good place to start. Even though it is not a requirement
choosing something you are familiar with and you enjoy, will
keep you pushing during hard times to make it work.
General categories can be: gardening, sport cars,
pets, martial arts, parties, etc

Pick something very general that you enjoy working with.

Next you need to find people that share this same interest
and tap into their thoughts and problems to create a more
specialized group of people with similar problems.

No, you will not need any camouflage and wiretaps to find
out what you need.

The internet is a great research tool that allows you to
find everything you need to know, just by using your
computer.  The offline and the online world work very 
much alike. They offer societies, cultures, groups, communities
and many gathering places for discussions and help requests.

You can find an active group about virtually anything you can
imagine on the internet. You can search for:

-Discussion forums
-Groups
-Blogs
-Newsgroups etc

Here is some resources to help you find communities and identify
problems:

http://www.forumer.com/directory.html
http://www.forumsplace.com/directory
http://www.big-boards.com/
http://forumfind.com/?c=31
http://forum.myspace.com/index.cfm?fuseaction=messageboard.categories
http://groups.google.com/

After you find groups related to your main category, you should
start identifying repeated problems these specific groups are facing.
Any question posted on these boards, are potential money makers
for you.

One of the easiest way to create an infoproduct and to collect
a number of questions tightly targetted to a specific group,research
and provide answers to those questions, compile the information
to a deliverable format (i.e. ebook) and you are done. Then you go
back and sell it to those people that needed the answers in the
first place.

Another thing you need to look at, is the present demand for
the particular niche market you have chosen. And this is fairly
easy to determine on the internet by analysing the volume of
searches a specific keyword receives per month.

Find out if the market you have chosen has a good amount
of searches each month for its main keywords:
http://inventory.overture.com/d/searchinventory/suggestion/

I would look for markets with over 25000 searches using
the tool above.

After you determine the niche market and the nature of the
product you are going to create (I will focus on information
products), you can either create the product yourself
or outsource it. You can easily find experts that are willing to
create your product professionally for much cheaper than you
think.

You can go ahead and start your research now. In my next
post I will tell you where to find people to create your products for you
for really cheap and I will tell you how to do it for optimum
results…

Stay Tuned! and dont forget to post a comment if you have a
question or a suggestion related to this topic.

Your Partner in Success,
Socrates Socratous