You want to start a busines but you have no idea
what to sell, to whom and why!
You don’t know what to do first and how to do it…

Most people start their business backwards. Or
the ones that havent even started doing business
are thinking about starting one …backwards!

You are probably asking yourself right now:

“What in the world is Socrates talking about?”

Let me explain…

Most people find a product (or even spend a fortune
creating one), most commonly
something they think people are gonna go crazy
about, then go and spend a truckload of money
trying to market this “interesting product” only
to find out they are not making enough to even
cover their expenses.

Some other people are “still” trying to figure out
the next big thing that is gonna take the world “by
a storm” and make them multi-millionaires! They
have better chances winning the lottery than that…
But honestly, I think people that belong to this group,
are just lazy and like to “hallucinate” on their commute home
from their 9-5 J.O.B. They know that the chances
of inventing the next lightbulb are zero to none, but
they like to comfort themselves with the idea.
Even worse, they don’t ever do anything towards
financial independence and they often complain how
they dont like their jobs, getting paid too little, etc…
These are the kind of people that would complain
they never won the lottery