This post is about the new eBay change
in selling digital products in their marketplace.
Here is the related link:
Ebay will do what they think benefits the majority
of their users. In this case they decided to crack
down on the “sneaky” sellers that abuse the feedback
system and YOU as the honest seller, are also affected.
Personally, I see this as a GREAT opportunity for
people that understand marketing to thrive.
It actually reminds me of 5-6 years ago when digital
products were actually selling for real money.
This policy will weed out the people that bring
YOUR prices down to almost nothing.
This is NOT the time to give up.
To the contrary, this is the time to see
the opportunity and take advantage of it.
I have been teaching my students for some
time now, to use ebay as a LEAD GENERATION
system and not necessarily to make profits
from the actual items sold through the auction.
The REAL money is the money you can make from
promoting more expensive and related items to
You start by instantly upselling an item immediatly
after the ebay sale, and continue to promote to
that customer all the way down your marketing funnel.
Whoever has been using this approach, will not
be affected by this policy, but benefited.
Ebay saw the lead generation potential of digital
products and acted accordingly asking you to list
them in their Lead Generation format; the Classified Ad.
====You CAN STILL AUTOMATE YOUR BUSINESS! ====
And to those that think MyDD is no longer good,
MyDD is more necessary NOW than ever.
In fact, now you will be forced to see the REAL
potential of the MyDD system.
Stay with me here and read below.
Digital Sales through classified ads CAN BE AUTOMATED
the same way and never have to manually send out
an email with the download links.
Listing a classified ad may in fact turn out to be
cheaper for you since it runs for 30 days and you
can include links and optin forms on them.
(quick tip: on the thank-you url of your optin form,
you can include the Buy Now LINK created by MyDD,
and as soon as someone opts in, they can be redirected
to payment. you can say something like:
enter your name and email to receive ordering instructions.)
You should still use MyDD to send the product
instantly as an additional free service,
while person is waiting for the CD.
Think about it.
Even though ebay restricts downloadable items now, ebay BUYERS
(that means: YOUR customerS) still expect the
IMMEDIATE download. So, you NEED to offer it to
them IN ADDITION to sending the CD.
You will still have the same advantage over the sellers that just ship.
There is Nothing to prohibit you from mentioning
in your ad that they will be receiving the digital
download as an ADDITIONAL BONUS. DO IT
There wont be any other way for people to instantly
download a product they purchased with Buy NOW,
unless you offer it as a BONUS to your CD.
You can also automate the sending of your CDs.
A few of our MyDD customers use the BCC feature
of the software, to instantly send an email to
a person/company that burns the product on the CD
and sends it out for them.
Remember, the S&H is paid by the customer.
The price of the actual product can remain the same.
ebay prohibits Digitally Delivered PRODUCTS.
However, certain items cannot be sent in any
other way, nor be put on CDs.
For example, selling access to your private site
(which COULD contain the same info as the book)
can offer the same benefits as an ebook
AND CAN be automated. MyDD can be setup to send
a unique username/password for
every customer that purchases an item.
Items in this category.
- Access to your private forum
- Access to your membership site
- Account on your WEB-BASED software
- Timely delivered newsletter *
None of the above can be put on a CD and
there is NOTHING to download.
MyDD in fact is the ONLY software that can allow
selling of such services.
NOTE: since this is a new rule, this may be a
gray area. Should you decide to list items
in the above categories, I would suggest to
give it a decent price (at least a couple of dollars)
to avoid being flagged by the feedback policy.
in addition, you still NEED to capture all
your customer’s information and organize them
in an easy to use format so that you can run
reports, send emails to all or groups of customers for additional sales.
Instant integration of your autoresponder software
or service is also very important in your business.
If you go the shipping route (and ship CD’s DVDs,
printed material etc) there will not be a connection
between your customer AND your email list.
By using MyDD, your customer is INSTANTLY and
automatically added to your mailing list software
even when you sell physical products.
Do NOT underestimate the power of the INSTANT upsell.
MyDD users report up to 500% increase in their profits
by using INSTANT upsells with their ebay items.
Even though you will be able to include a brochure
with your package (when you ship the physical disk)
NOTHING beats the effectiveness of an IMMEDIATE upsell
that takes place moments after the purchase.
In fact, you SHOULD include a brochure in ADDITION
to the instant upsell with MyDD.
If you have any concerns or comments, please post here
and I will be back to address them.
I was going to include more info here, but the
post got way too long so, I ll wait and post more
Post your COMMENTS below
Posted by: Socrates Socratous Mar 25th, 2008