first, I just uploaded pictures from my recent trip to Canada and from attending Frank Kern’s List Control Seminar in San Diego this past weekend (tons of fun)

second, Many people were asking for this so I tried and was able to convince Jeff to send me a copy of last week’s webinar video recording

It’s posted on my blog and you should go watch it asap – great content
http://socratesblog.com/vip/jeffreplay.php

The photos are uploaded into my Facebook and you can view them right here:
http://www.facebook.com/SocratesSocratous
(if you are not my friend on Facebook, add me and I will approve you asap)

You have permission to laugh at me falling off a mechanical bull…

Enjoy!
-Socrates
P.S. Don’t foget to watch the webinar replay asap.
I am not sure how long Jeff will let me keep it up. Watch here:
http://socratesblog.com/vip/jeffreplay.php

A LOT of people got desperate, panicked and
felt that is the end of the world…

I worked hard these past couple of days
and I created a short report on how YOU can TURN
this change into your ADVANTAGE.

Download Below (it’s FREE)

==> http://mydigitaldispatch.com/recommends/free_report

Make sure to read everything it says, and pay
attention to the BLUEPRINT diagram on page 16
and most importantly TAKE ACTION. this is a BIG
opportunity for you.

Download here:
http://mydigitaldispatch.com/recommends/free_report

Let me know if you have any questions

Stay tuned for more updates on this.

Partner to YOUR Success,
-Socrates Socratous

P.S. Real Entrepreneurs identify and seize the opportunity
in situations like this. Are you a Real Entrepreneur?
Download your Urgent Report here:

http://mydigitaldispatch.com/recommends/free_report

Here is the related link:

http://www2.ebay.com/aw/core/200803.shtml#2008-03-24125416

My thoughts:

Ebay will do what they think benefits the majority
of their users. In this case they decided to crack
down on the “sneaky” sellers that abuse the feedback
system and YOU as the honest seller, are also affected.

Personally, I see this as a GREAT opportunity for
people that understand marketing to thrive.

It actually reminds me of 5-6 years ago when digital
products were actually selling for real money.
This policy will weed out the people that bring
YOUR prices down to almost nothing.

This is NOT the time to give up.
To the contrary, this is the time to see
the opportunity and take advantage of it.

I have been teaching my students for some
time now, to use ebay as a LEAD GENERATION
system and not necessarily to make profits
from the actual items sold through the auction.
The REAL money is the money you can make from
promoting more expensive and related items to
those leads.
You start by instantly upselling an item immediatly
after the ebay sale, and continue to promote to
that customer all the way down your marketing funnel.

Whoever has been using this approach, will not
be affected by this policy, but benefited.
Ebay saw the lead generation potential of digital
products and acted accordingly asking you to list
them in their Lead Generation format; the Classified Ad.

====You CAN STILL AUTOMATE YOUR BUSINESS! ====

And to those that think MyDD is no longer good,

THINK AGAIN!

MyDD is more necessary NOW than ever.
In fact, now you will be forced to see the REAL
potential of the MyDD system.

Stay with me here and read below.

Digital Sales through classified ads CAN BE AUTOMATED
the same way and never have to manually send out
an email with the download links.

Listing a classified ad may in fact turn out to be
cheaper for you since it runs for 30 days and you
can include links and optin forms on them.
(quick tip: on the thank-you url of your optin form,
you can include the Buy Now LINK created by MyDD,
and as soon as someone opts in, they can be redirected
to payment. you can say something like:
enter your name and email to receive ordering instructions.)

You should still use MyDD to send the product
instantly as an additional free service,
while person is waiting for the CD.
Think about it.

Even though ebay restricts downloadable items now, ebay BUYERS
(that means: YOUR customerS) still expect the
IMMEDIATE download. So, you NEED to offer it to
them IN ADDITION to sending the CD.
You will still have the same advantage over the sellers that just ship.

There is Nothing to prohibit you from mentioning
in your ad that they will be receiving the digital
download as an ADDITIONAL BONUS. DO IT

There wont be any other way for people to instantly
download a product they purchased with Buy NOW,
unless you offer it as a BONUS to your CD.

You can also automate the sending of your CDs.
A few of our MyDD customers use the BCC feature
of the software, to instantly send an email to
a person/company that burns the product on the CD
and sends it out for them.
Remember, the S&H is paid by the customer.
The price of the actual product can remain the same.

ebay prohibits Digitally Delivered PRODUCTS.
However, certain items cannot be sent in any
other way, nor be put on CDs.

For example, selling access to your private site
(which COULD contain the same info as the book)
can offer the same benefits as an ebook
AND CAN be automated. MyDD can be setup to send
a unique username/password for
every customer that purchases an item.

Items in this category.
- Access to your private forum
- Access to your membership site
- Webhosting
- Account on your WEB-BASED software
- Timely delivered newsletter *

None of the above can be put on a CD and
there is NOTHING to download.
MyDD in fact is the ONLY software that can allow
selling of such services.

NOTE: since this is a new rule, this may be a
gray area. Should you decide to list items
in the above categories, I would suggest to
give it a decent price (at least a couple of dollars)
to avoid being flagged by the feedback policy.

in addition, you still NEED to capture all
your customer’s information and organize them
in an easy to use format so that you can run
reports, send emails to all or groups of customers for additional sales.

Instant integration of your autoresponder software
or service is also very important in your business.
If you go the shipping route (and ship CD’s DVDs,
printed material etc) there will not be a connection
between your customer AND your email list.
By using MyDD, your customer is INSTANTLY and
automatically added to your mailing list software
even when you sell physical products.

Do NOT underestimate the power of the INSTANT upsell.
MyDD users report up to 500% increase in their profits
by using INSTANT upsells with their ebay items.
Even though you will be able to include a brochure
with your package (when you ship the physical disk)
NOTHING beats the effectiveness of an IMMEDIATE upsell
that takes place moments after the purchase.
In fact, you SHOULD include a brochure in ADDITION
to the instant upsell with MyDD.

If you have any concerns or comments, please post here
and I will be back to address them.

I was going to include more info here, but the
post got way too long so, I ll wait and post more
later.

Post your COMMENTS below

After MANY requests I am doing a
series of Lessons to educate
YOU, of all the stuff you can do
with MyDD to superBoost your Business…

Today’s Topic:

Multiple Item Sales/Auctions

Starting with MyDD 3.1, (released
Dec 11, 2007), MyDD can also handle
Paypal “Add to Cart” Buttons

AND…

Multiple Items on eBay. This means
that your website or ebay customer
can purchase More than ONE item in the
SAME transaction and MyDD will
automatically handle the SECURE delivery
of ALL items in that transaction.

If you havent downloaded MyDD yet
go here:

http://mydigitaldispatch.com/recommends/MyDDn_Tip1

Here are some profit boosting ideas:

1. If you currently sell ONE product
on your website, replace the Buy now
button with an Add to Cart button,
and allow the customer to “ADD” an
cheaper related item to their purchase
(over 28% take My addon)

2. On your ebay store, you can now
encourage people to buy more items
for a shipping discount.
(MyDD will send all of them)

3. Have a “resource” type store
with ALL your digital products
on your website and send
customers AFTER they buy from
you on ebay for more stuff
(hint: use add to cart Buttons to
allow people to buy multiple
items from your resource store)

4. If you already offer more than
one items on one page, then
replacing the Payment links with
“add to cart links” can boost
your value per customer

To upgrade to Version 3.1 today,
go here:

http://mydigitaldispatch.com/recommends/MyDDn_Tip1

Stay tuned for my next
Success Boosting Tip

Partner to Your Success,
-Socrates Socratous

P.S. If you want to be ready to
take advantage of my next tip when
it arrives, Upgrade MyDD here:

http://mydigitaldispatch.com/recommends/MyDDn_Tip1

** Build your Email List
Automatically with MyDD

** 4 Profitable Ideas to
Put into Action Immediately

Starting with MyDD 3.1, (released
Dec 11, 2007), MyDD can also be
integrated with ANY autoresponder
service or mailing list software.

This means that your website or
ebay customer can be Automatically
added to your mailing list at the
time of their payment (while you
are out doing something else)

this is VERY powerful. In fact,
MyDD can add your customer to
a DIFFERENT mailing list Based on
the Product they purchased.

This way you can keep your lists
segmented so that you can do very
targeted promotions.

If you haven’t downloaded MyDD yet go here:
http://mydigitaldispatch.com/recommends/MyDDn_tip2

Here are some profit boosting ideas:

1. Find some affiliate programs
that are very targetted to the
digital products you sell on ebay
and create an autoresponder series
promoting the aff. programs.
MyDD will handle the “adding” to your
autoresponder so you can make
autopilot commissions

2. Using an autoresponder system, send
your customers more offers automatically
at regular intervals after they
purchase. (after 1 day, 3, days, 5 days
etc). Based on my tests, I get
over 18% conversions up to the 8th
time I send an email about the SAME
offer. dont leave money on the table.

3. Use your mailing list to keep
bringing those customers back
into your ebay store for more stuff
(HINT: Ebay store items cost far LESS
to be listed)

4. And the biggie: Get your customers
to know you by automatically sending
them a series of emails. This
Relationship-Builder, will be
crucial when you decide to promote
ANY products to your customers in the
future.

To download Version 3.1 today,
go here:
http://mydigitaldispatch.com/recommends/MyDDn_tip2

Stay tuned for my next
Success Boosting Tip

Partner to Your Success,
-Socrates Socratous

P.S. If you want to be ready to
take advantage of my next tip when
it arrives, Download MyDD here:

http://mydigitaldispatch.com/recommends/MyDDn_tip2

(Note: we just completed our 4 week intensice coaching
program and we are getting ready to start the new one
on July 1st. More info about this here…)

Here is the email i got:

Dear Socrates,

It is very cool to meet internet marketers who are so
sincere in helping others.
You and Henry really know a lot about staying ahead of trends.

How do you do this? This is the secret to everything I suspect.
I love all of the knowledge I have gained. I am ready to kick this
into high gear, but not until school is finished.

Teaching is a dynamic, stressful enterprise and to do
anything well, I prefer working well, that means not
too much a day and still taking care of my health.
It is overwhelming when there is too much to do.

I know that in teaching, people actually study and come together
in groups similar to what you and Henry do.
What seminars do you attend? How do you stay a little bit ahead
of others? What page ranking numbers are best to maintain over
the long term ?

Some of the answers I have heard are that you watch your
competitors. That watching and efficiently managing internet
tasks perhaps better than others gives you tremendous advantages.

Henry and Gina really know how to drive traffic.
I have laid out my tasks and have prioritized how I will accomplish
my goals. I can not believe that I am not even a marketer yet and
my list of things to do is long. But I love the goal list.

I have a retirement future that looks extremely cool. I hope that
whatever happens with you in my classes that I am able to contact you,
Henry and Gina and share my successes.

You see I am near the end of my first plan, which is to retire
from teaching. This is plan one. Plan two is learn, understand,
implement internet campaigns. Yeah, this one is extremely exciting
to me because I will choose how I will use my time for my business,
health, and well being. When I grow up I would like to be like you,
Henry, and Gina. You are all such a passionate turn on.

Sincerely yours, Renate

=========================================
My reply:
========================================
Hello Renate

Socrates here,

I am very genuine when it comes to helping others,
however what makes me sad is that a lot of people
get excited, pumped up temporarily and then they
go back to their old selves without really doing
anything with the powerful information I share.

The difference between people that get success and
the people that watch the former get what they want, is
that they learn, and take action on what they learn,
continously pushing their way forward.

It is not how many seminars I attend or the ranking
numbers. It is all about learn -> plan -> execute.
It is all about momentum. People that want overnight
success have better chances of getting it by
playing the lottery.

There is an even worse group that wish they won
a million dollars in the lottery, but they dont
even play!

Success comes slowly (phase A) but grows rapidly (phase B)
through leverage and momentum. The secret is to be able to
keep pushing through phase A and get to phase B.
you can visualize this by thinking of the snowball effect.

A small baseball sized snowball is rolled down a freshly snowed
slope. It grows slowly as it rolls down the hill but
it REALLY grows massively AND faster as it gains momentum

one cent will become 2, 2 will become 4, 4 will become 8
after you double it 3 times.
If you double it 18 times you make $1,310.72 (still in phase A)
and it took hard work to double it 15 times.

If you double it 3 more times, you make $10,485.76 (getting
into phase B). Double it 7 more times and you are a millionaire

10 more times and you are a billionaire.

All started from one measly cent. In fact here is the progression:

1 $0.01
2 $0.02
3 $0.04
4 $0.08
5 $0.16
6 $0.32
7 $0.64
8 $1.28
9 $2.56
10 $5.12
11 $10.24
12 $20.48
13 $40.96
14 $81.92
15 $163.84
16 $327.68
17 $655.36
18 $1,310.72
19 $2,621.44
20 $5,242.88
21 $10,485.76
22 $20,971.52
23 $41,943.04
24 $83,886.08
25 $167,772.16
26 $335,544.32
27 $671,088.64
28 $1,342,177.28
29 $2,684,354.56
30 $5,368,709.12
31 $10,737,418.24
32 $21,474,836.48
33 $42,949,672.96
34 $85,899,345.92
35 $171,798,691.84
36 $343,597,383.68
37 $687,194,767.36
38 $1,374,389,534.72

This is a figurative example to show you how exponential
progression works. This is how success works too.

You most probably wont double your money every month.
But if every month you make a 10% impovement from the month before
$5000 become a million after 32 months and 2 million 7 months later.

A dayjob works in a LINEAR fashion. If you make 5,000/month,
after 32 months you will make $160,000 and 195,000 7 months later
at your dayjob.

I hope this helps you see things clearer and understand the
power of momentum.

Talk to you soon,

Partner to your success,
-Socrates Socratous
P.S. I would like to post this along with your email on my blog
if it ’s ok with you.

To join our next 4 week intensive Coaching Program starting
on July 1st, Please Click here.

People ask me the same question over
and over again:

“Socrates,
How do I build a High-Converting Website
or Auction Listing to Sell my Product?”

Truth is my friend, you NEED a Professionally looking
sales page that is built using solid techniques
in order to succeed with any product or service
on the internet.

===============================================
—> In a Hurry? <-----

More info here:

http://www.specialurl.com/go.php?c=sales_secret
===============================================

However, if you ever tried to create your
own sales page using HTML or an HTML editor,
you know that it is not an easy task. In
fact it can be very time consuming and very confusing.

But that is just the looks of your sales letter.
It is important that you put each component
of the salespage on the right place otherwise
it will not be as effective.

For example, Prehead goes before the headline,
Subhead goes after the headline. Software box
or ebook cover should be placed at key places
of the website. Where to put testimonials,
where to put the optin form, the order box,
benefits, testimonials, images, etc.

Good News! You dont have to take a web
design class or a copywriting class to do all
of the above.

In fact any newbie without any experience whatsoever,
can start cranking out professionally looking sales
pages in less than 20 minutes… (Wanna bet?)

Here is the proof:

http://www.specialurl.com/go.php?c=sales_secret

Stay tuned, next time I will share a big secret
with you that can immediately use to kill your
competition even if you are selling resale rights
products.

Partner to Your Success,
-Socrates Socratous

P.S. We Just released this product and the low price on
the website will be going up after the introductory period
is over. Get your Copy here:

http://www.specialurl.com/go.php?c=sales_secret

Do you ever wonder why some people are
successful in selling online while others aren’t?

I used to wonder about the same thing some
years ago.

when I first started online I did what most
newbies would do. I put together a webpage
threw it on the internet waiting for people
to buy my software. I was actually able to
drive traffic to that website and after
a while I started thinking that nobody
needed my product since I wasnt making any
sales.

In fact, I was surpised because I thought
my website looked pretty good. I had those
flashy buttons, a picture of my software
box, a few bullet points with the main features
and a few links to support, about me,
mission statement and some more of the
“typical” stuff I was used to see on websites
everywhere.

I was expecting that the website would be
successful since it looked similar to
most other websites out there. But I got nothing!

Does this remind you of anyone you know?

How about someone you know intemately?

Ever since however, I learned a lot about
internet marketing, I turned
that same website around to make me 5-figures
every month all on autopilot.

Since you are reading my newsletters I would
say you are one of the lucky ones, because
I will share my knowledge with you and
if you apply what you learn, you will also
see your sales explode…

So lets start with the basics

I want you to ask yourself one question:

*If you have a product to sell online, What would
be the purpose of your website?

…that’s right! To sell your product!!!

Key word: “Sell”

First thing you need to understand is that
your website should be crafted in such way
to do that one task, and do it best.

You have about 5 seconds to get your website
visitor’s attention. If you fail to do that,
the visitor will click his favorite [x] button
at the top right corner of his browser to get out of
your site.

Now you ask, “How do I grab my visitor’s attention
quickly in order to spend more time to my site?”

That is called the “Headline”. You need to
have a headline at the top part of your site
that will “hook” your visitor into wanting to
read more.

Do you read newspapers? magazines?
In fact the most successful magazines on the
news-stand are the ones with the best headlines
on the cover. There is an ongoing “headline”
war between these magazine publishers.

You also want to remove any links or images
from the upper part of your site to avoid
confusing the visitor. Dont give more than one
choice to your visitor. That choice should be
the headline.

If you have a link above the headline, then
you just gave 2 options to your visitor.
a) click the link
b) read the headline

You dont want to do that. Just give them the
option you want them to pick.

The headline should be followed by a sub-headline.
Its purpose is to make the reader want to read
your sales letter below.

Yes! I said sales letter. You should use a
well written, compelling letter to sell to your
prospect. You have one chance to tell your
visitor what is that you are selling and
why they should buy it from you. Tell them
EVERYTHING they need to know about your product.

See one of the first mistakes I made, was that
I didnt have a sales letter. Contrary to selling
something people are already accustomed to, a
well known brand item for instance, your item
is probably unknown to them. The purpose of that
letter is to make them feel how life would be after
owning your product. You need to familiarize
them with the item, make them feel why they
need it. Then sell it to them. Actually
they will be happy to buy it since they already
crave the feeling of owning such product.

I am not going to go too deep into the art
of copywritting. I will leave that for
future newsletters.

One of the questions I usually get, is
how long should my sales letter be? well,
there is no fixed answer to that. Your letter
should be as long as it needs to be to
tell everything about your product without
getting the reader bored.

What I am trying to say here, is that in order
to start making a successful sales website, you
need to remove all distractions (such as links
and irrelevant information, like mission statements)
and have a nice flowing sales process starting
with the headline, going through the sales letter
and concluding with the call to action

Of course there is much more to creating successful
websites (Keep reading my letter to learn more)
but this general guide will help you get started

As I told you in a previous letter, I am in
the process of creating a software to automatically
generate sales letters for you with the click of
some buttons. I am actually fixing one bug we found
during our testing and we should be done.

Beginning next week, I will have the first
version out for you to get. You got to watch out
for next email though, because you are in for
a signifigant discount on this great new tool.

If you miss out on the next email, you may
have to get it at regular price.

That’s it for today,

Partner to Your Success,
-Socrates

Socrates, I have a question. Those 1 cent sales on eBay–most of those are to capture email addresses, yes? Many have to be prequalified to bid? Is that what I’m seeing on those? Does it work? Regards, Chris

Answer:

Hello Chris,

There are different reasons for the 1 cent auctions,
mainly to capture leads,but also to get feetback and
generate more traffic to their more expensive auctions.
Also, Prequalifying them just sends them to the store item
which costs less to list, while the main item stays active
for 7 or 10 days.

HINT: READ the above 5 more times to unserstand
it very well. it is VERY Powerful

Having said that, I wouldn’t use 1 cent auctions.
I would go for 99 cents or more.
Actions that are borderline questionable by
ebay should be avoided in my opinion.

We want to build businesses. Not quick schemes.

Best Regards,
-Socrates