The eBay auction web site is used for many things
by different people.  As we all know, there are
many individuals that make their living by successfully
selling items on eBay.  There are also many businesses
that increase their revenue by offering their products
for sale on eBay as well as in a normal retail store. 
eBay has a category of sellers that they call PowerSellers;
accomplished eBay vendors with solid reputations. 

PowerSellers are considered the most successful sellers
on eBay for a few reasons.  They are individuals or
businesses that sell a high volume of items on a consistent
basis, they consistently conform to established eBay
guidelines and they have such a good reputation on
eBay that their feedback ratings are 98% positive or
higher. These are high standards to live up to on an
ongoing basis.  Therefore, when eBay shoppers see a
seller that has reached PowerSeller status, they can be
sure that their buying experience will be a good one and
that they are dealing with a professional.

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Break for a recommended Resource:
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(The one Powersellers Use):

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Business selling and marketing continue to become more
sophisticated with the passing of time.  To get the most out of the
hours that you put into running an eBay business (or any other
business), you must use every resources and technique available to
you to increase sales and revenue.  Instant upsell techniques are
hugely underutilized on eBay.  Read on to learn more about how this
powerful technique can increase your revenue many times over.
 
Instant Upselling involves making a final sales pitch just before
or immediately after a shopper makes their final purchase from you.
 This technique takes advantage of impulse and encourages the
consumer to make a purchase without putting too much thought into
what they are buying.  Upselling reaches the consumer at the most
convenient time; at the checkout counter where they already have
their wallet open and they have already made a decision to buy.
Your upsell offer makes an additional purchase convenient for them.