Archive for March, 2007

Why is it that most people never make money online?

But I bet if I ask these people that dont make
money to tell me if they know the 3 basic elements of
making money, most of them (if not all) will say

“I knew that”…

(Of course they would say that, after I tell them the
3 elements)

The question here is, since they know, why is it
that they fail to generate money from their online business?

It is because they dont really understand how these
elements work together

As I promised on Monday, I put together a short report
that talks about these 3 elements and you can download
it for FREE from here:

http://SocratesBlog.com/files/3-elements.php

Remember to come back here, and post your comments.
Posting your comment today, will increase your chances of
winning the “mystery gift” this sunday.

Go ahead, Download the report now and come back to post
your comment

http://SocratesBlog.com/files/3-elements.php

Stay tuned for friday for the “evaporating swimming pool”
cocept.

On friday you will clearly understand how traffic
generation works and how it is easy to make a lot of money
when you know the “evaporating swimming pool” model.

Posted by: Socrates Socratous

Is it actually possible to actually make money with PPC?

Maybe you are one of the people that got burned
with PPC and Adwords and you “gambled away” your
mortgage money “betting” on keywords

Maybe you are one of the people that did not get
burned, neither made any money. Just plain ol’
wasting precious time

You are not alone. The internet is full of horror
stories about people FAILING with Adwords.

There is also a smaller percentage of people showing
PROOF where they make thousands of dollars every
week with it.

Question is, Who do you want to be?

In real world more than 90% of the people live
paycheck to paycheck, struggling to get along.

But you chose not to be one of those. You want to
be the small percentage that makes the difference.

That is why you are reading my message right now…

So I will assume that you want to be part of the
smaller percentage that makes the money without excuses.

In December 2006, I decided to do a TEST.

Posted by: Socrates Socratous

(For part 1 of this post, go here)

Wow!

What a diverse response… 

Indeed Ad #1 has a higher ROI (return on Investment).
That is true since I pay $6.84 to make $27
which is less than what I pay for ad 2 to make the
same money.

The real question here not which AD yieds the most
ROI, but which AD is going to bring more PROFIT for
the LIFE of the campaign.

Lets take a deeper look.

When it comes to PPC advertising, we usually look
into 2 important conversion rates.

a) the CTR (conversion rate of impressions to clicks)
b) the Conversion Rate of a click to action (sale, lead, etc)

However, most people take the “conversion rate to action”
thinking that the higher it is, the more money they make.

For example-
you may hear, “I get a 5% conversion rate”, I am so proud :)

But then, how much of that same traffic can you get,
and how fast. If I can supply you with 100 of the same
quality people every day, you will consistently make 5%
but you will only make 5 sales a day. no more.

Posted by: Socrates Socratous

I have a little money problem for you today :)

Below you will see a screenshot from 2 of my google ads
(This was taken from a live campaign a few minutes ago)

Here is the problem:

I am “split testing” 2 ads. In other words, I am running 2 ads
at the same time. Half of the traffic goes to AD 1 and the other
half goes to AD 2. This way I can pick the best ad and drop the
other one (to generalize)

I want to keep the Best performing ad and drop the other one.
The best performing ad, is the one that will make me the most
money during the life of the campaign.

The question is: Which of the 2 ads below should I keep?

Some more info and explanation of terms:
Product sells for $27 dollars.
Conv Rate: How many sales per 100 clicks (i.e. 0.8% means
0.8 sales per 100 clicks
Cost: How much money the ad cost me so far
Cost/Conv.: How much does it cost me to make a sale.
CTR: Click Through Rate (how many clicks per 100 impressions)
Impr. Number of Impressions (How many times my ad showed
on Google.

Posted by: Socrates Socratous

Hi everyone!

I know it’s been a while since I last posted on my blog.

I have been quite busy lately with my projects and my traveling.
I promise I will start posting more regularly.

There are so many things I want to write about…

I am so  upset seeing all the misleading information
being sold everywhere on the internet nowdays
costing people like you money and valuable time
(Is it just me or did you also realize that there is
an ever-increasing number of internet marketing “experts”
going around selling false promises nowdays?)

Anyway, I will get to that later, Now let me share some
pictures from my latest trip to New York where I attended
Mike Filsaime’s and Tom Beal’s 2007 Figure Business Seminar.

Honestly, it was one of the best seminars I ever been to.
The content was shockingly eyeopening and I couldnt
believe the amount of sensitive, money making information
being shared.

Also the number of top notch internet marketing experts
attending was also shocking. I got the chance to meet and
network with quite a few very well known marketers.

Enough with my writing. Here are the pictures:

Posted by: Socrates Socratous

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