It’s 11 am thursday morning and I am actually
sitting at a coffee shop enjoying a nice cup
of coffee with a friend. We just finished playing
a 2 hour tennis game and we are getting ready
to go have some more fun at the shooting range.
My friend is on the phone so I decided to write
an email and share some quick tips that will help
you make more sales.
"7 things you MUST have on your Sales Page
that significantly increase sales"
1. A compelling Headline
Having a headline that states your BIGGEST
benefit and builds curiosity that leads your
reader to read further down your sales page
is a MUST.
MOST of your visitors will leave your page
BEFORE reading anything more than your headline
so the better the headline, the better the
chance to read more and close the sale
2. Listing your benefits
You should have a list of your benefits each
with an explanation on how this applies to
your reader (i.e. what is it going to do for them)
Do not underestimate the power of testimonials
Feedback from happy customers is one of the best
forms of "social proof".
If you are just starting out and have no
customers, there are a couple of things you
- ask friends and family to review your product
- Send review copies on forums to a few people
in return for a testimonial
- run a small PPC campaign before launching and
give free copies in return for feedback
4. An image that represents your product.
an ebook cover, a software box, a DVD box image
a report paperback cover image etc are some of the
ways you can represent a digital product.
The image is extremely powerful. A picture is
processed a LOT faster in people’s minds than
blocks of text describing what the picture showcases.
5. a Professionally looking design
If your website is NOT professionally looking,
then your potential customer will think that
is how sloppy your product is as well and NOT
buy from you.
A long form sales letter is Not the exception.
there are many things you can do to make it look
nicer. Here are a few:
- Put your letter in a 750 pixel table and center it
- Put your text on white background
- Use a border around your text
- Layout the elements of your sales letter using
"balanced" design principles
- Use spacing and white space to enhance reability
- etc etc
6. a PROMINANT order button/link
A light yellow box with a dotted border that
restates the main benefits and call to action
has proven to be a winner.
It is Extremely bad when your visitor is ready
to order and cannot find your order button
(it happened to me a few times.)
7. a Guarantee
You MUST have a quarantee. At least 60 days.
It always increases conversions.
But if you dont agree with me,
think about it this way:
Your customers can contact their banks and
do a chargeback which NOT only gives them
a refund, but also hurt you (you end up paying
on top of that). So why not offer the refund
since you gonna end up giving it anyway.
Just do it and you will see what I mean by
judging your results.
8. (bonus tip)
Including relevant bonuses with your product
almost always increases conversions. It increases
your offer’s perceived value dramatically. Some
people will even buy your product JUST for the
bonuses. Make sure you give quality bonuses that
complement your product.
Ok, my friend has been off the phone for 5 min now
and he is pestering me to get going so I have to close.
(sorry if there are mistakes, no time to review)
BEFORE I go,
I want to remind you of the subscriber-only special
I am running on Sales Letter Factory until sunday.
Sales letter factory will put ALL of the above
FOR YOU on your sales letter (and a lot more)
It will guide you step-by-step, kinda forcing you
do create a GREAT, converting sales letter
Get all the details here:
Stay tuned for more tips soon
till next time,
Partner to Your Success,
P.S. Don’t take these tips lightly. USE THEM
you WILL have a much better Sales letter.
Sales Letter Factory Subscriber-Only Special: