I am amazed with how much money people leave on the table when they sell products online.

You have to understand the concept of online real estate . Not all pages or links are created equal. I am not talking about adsense or similar. I am referring to places in your OWN network of pages that are more valuable than others.

For example, when you sell a downloadable product, naturally the person that buys the product will need to download it. So you give him a link to download the product. Lets say that’s a thank you page. Since the person has to pay before he can land on that page, only customers will see it .

So you have a page that is visited with PAYING customers. also, the timing is important here. The paying customers visit this page SOON AFTER they already paid for the product. They may even still have their credit card out. This specific page is more valuable than most other pages on your website. If you include a special discount for your other product on this thank you page, you WILL increase sales