You want to start a busines but you have no idea
what to sell, to whom and why!
You don’t know what to do first and how to do it…

Most people start their business backwards. Or
the ones that havent even started doing business
are thinking about starting one …backwards!

You are probably asking yourself right now:

“What in the world is Socrates talking about?”

Let me explain…

Most people find a product (or even spend a fortune
creating one), most commonly
something they think people are gonna go crazy
about, then go and spend a truckload of money
trying to market this “interesting product” only
to find out they are not making enough to even
cover their expenses.

Some other people are “still” trying to figure out
the next big thing that is gonna take the world “by
a storm” and make them multi-millionaires! They
have better chances winning the lottery than that…
But honestly, I think people that belong to this group,
are just lazy and like to “hallucinate” on their commute home
from their 9-5 J.O.B. They know that the chances
of inventing the next lightbulb are zero to none, but
they like to comfort themselves with the idea.
Even worse, they don’t ever do anything towards
financial independence and they often complain how
they dont like their jobs, getting paid too little, etc…
These are the kind of people that would complain
they never won the lottery

…when they never played!

What I mean by “most people start doing business
backwards” is that they start by finding the product
and then try to market it, whereas the correct way to
do it is by finding the market (customers) and
then be figuring out what product to sell to that market.
Instead of trying to convince people how they need to
buy your product, you sell to people that are looking to
buy a product!

Got it?

People DON’T BUY PRODUCTS!

They buy SOLUTIONS to THEIR PROBLEMS!

So you thinking everybody is going to “need” a certain product
is irrelevant. You thinking that people will not buy a certain
product because of price, color, size, functionality, etc is also
irrelevant. You wanting and thinking will not change what
people will actually exchange their hard earned cash for.
You may be right or …wrong. That is what I mean by irrelevant.
And it is not like flipping a coin. Statistically people are wrong most
of the times.

So, what do you do to be right?

What do you do, to pick the right product, and offer it to
the right market and collect the money?

You dont want to sell ice to the eskimoes,
You want to sell bread to the hungry!

But you need to find the hungry first, and then sell
them the bread.

How do you find your hungry-starving market and
what to sell to them?

I think I gave you enough food for thought till next time.
Stay tuned for my next post where I will answer this
question…

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