Marketing Secrets by Socrates Socratous » 2008

Archive for July, 2008

Differentiating in the information product business
is not only crucial to our success but sometimes
it becomes mandatory. Especially whey eBay changed
their policies to not allow downloadable products
to be sold through action or buy now type listings.

Turning a digital product into a physical one
used to be something savvy marketers did to
explode their sales. Now, when it comes to ebay
we are *forced* to move that direction.
Since the ebay changed happened, I started
receiving one question over and over again:

“How do I create a CD version of my ebook”

There are many ways to do this but one of my
favorite ones is “web style” approach.

If you are familiar with creating a simple website
this will be very easy for you to follow.

The basic idea here is to create a simple website
that delivers the ebook and all associated bonuses
and put the website on a CD. Then make it so
that when the CD is inserted in the computer,
the website starts automatically.

Here are the steps:

Create a folder on your computer that will
contain all the files that will go on the CD.
Call it: “CD folder”
Inside that folder, create another folder that
will contain the files that the user will see.
call it “My Files”
In the “My Files” Folder, copy your ebook file
and all the bonuses.
Then inside the “My Files” folder, create a
SIMPLE webpage (thanks.html) that thanks the
customer for the order and has links to
download the main product and additional
download links for the bonusesTIP: since your thanks.html is in the “My Files”
folder and your product files also in the same
folder, the URL to the download is simply the
file name (trust me).
Then lastly, you need to make the CD start
automatically. I use a free tool called:
“CD interface Studio” which is free to download
from here:
I use the CD studio to make the thanks.html
start automatically when the CD is inserted.
Burn the CD
TEST the CD if it works – You are done

This process works great to convert your PLR products
into CDs/DVDs and make a lot more money this way.

I am thinking to create a step by step video tutorial
showing you exactly how this works. Let me know your
thoughts by leaving your comments below.

If you are really interested to take your digital products
and turn them into high quality physical products, I recommend
you get a copy of Dave’s package here

Partner to YOUR Success,
-Socrates Socratous

P.S. Post your Comments below

Posted by: Socrates Socratous Jul 31st, 2008

After my 3 day event on June 27-29 I decided to get away
and relax a bit. Afterall teaching for 3 days straight is not
as easy as it may sound.

Anyway we went to vegas for 5 days, then on the 5th day
we decided to extend one more day since we are having fun
then 6 days turned into seven before I realized I was
“vegased out” and decided to get back to cali.

So I posted some pictures as I promised you in my previous email.

Here is a picture of the “Welcome to Nevada” Sign we saw on the
way in

The view from the room was breathtaking to say the least. With
a full front view of the “Strip” I felt was in heaven.
Reason I took that room was the promise of a “panoramic” view
through floor to ceiling windows on both walls (corner room)

Here are a few pictures I took from the room (I took these
as I was writing my last email to you)