By now you probably heard the buzz about the
death of internet marketing.
Everybody is getting scared that their online
business is going to die a painful death.
Let me tell you something…
Internet marketing is alive and well!
However…
Your business may indeed be dying a slow death
like most businesses that are not based on
a strong foundation and a clear vision.
I am sick and tired of all these internet
marketing “gurus” (Yes Mike I totally agree about the quotes here 🙂 )
that are spawing everywhere around the net
day after day, “teaching” people how to become
successful online.
Truth is, most of these “gurus” dont even
make any money for themselves, how could they
be selling information and teaching others
how to do what they dont know how to do?
Here is how it usually goes:
You read an ebook, or take a course or attend
a seminar and they teach you…
“Pick something that you really love, a passion,
find a problem in that field (niche) and provide
information how to solve the problem”
Since you are just getting into internet marketing
you love it, it’s your newfound passion, you
see how the teacher is so successful, so
you go home and what do you do?
That’s right! you find a problem in your new
“passion”, internet marketing that is, and you
Solve it 🙂
SEO, List building, adwords, adsense, you name it
So you go on and make your new passion to
be your business. You dont realize that those
are the tools you can use to conquer Any *Other*
market.
You are not supposed to use those tools on
the same market that provides them to you. They
become ineffective very quickly.
Its like you want to go into war, so you go
and train with the marines. Then you decide to
go back and fight against the marines with
the same strategies they tought you. Do you see
how everything you learn becomes ineffective
to both sides? They know your every move and
why you do it!
Of course the marines havent told you everything
so they win the battle and you lose!
Now imagine if you actually went on to
fight a country with no military training instead.
You see the difference?
Don’t confuse your tools with your market.
Use the tools and strategies given to you to
markets that dont want to be doing what you
are doing.
A market that I am particularly involved with
is the music market. Now people interested in
music are not interested in marketing music related
products are they? They are interested in listening
and learning about music and they will pay
for that. No competition with everyone.
When you go to the music store to buy a CD
you pay top dollar for it because you want that
CD. You are not really interested in opening a
music store. However, the music store, uses
marketing tools to market their CDs.
see what I mean?
This whole problem would have been prevented
if you were told:
“Pick something that you really love, a passion,
[Other Than Internet Marketing]
find a problem in that field (niche) and provide
information how to solve the problem”
I hope this comes as an eyeopening message to
you and you go on to build a very successful
internet business. See you at the top!
Next time I will tell you how to find underdeveloped
niches and ways you can utilize them…
Till next time
Partner to your Success,
-Socrates Socratous
P.S. Please post your Comments below and tell me
what you think about this post. -Thanks