How to Double Sales – 3 Dead Simple Tips

Posted by: Socrates Socratous on: Sep 23rd, 2008

I am amazed with how much money people leave on the table when they sell products online.

You have to understand the concept of online real estate . Not all pages or links are created equal. I am not talking about adsense or similar. I am referring to places in your OWN network of pages that are more valuable than others.

For example, when you sell a downloadable product, naturally the person that buys the product will need to download it. So you give him a link to download the product. Lets say that’s a thank you page. Since the person has to pay before he can land on that page, only customers will see it .

So you have a page that is visited with PAYING customers. also, the timing is important here. The paying customers visit this page SOON AFTER they already paid for the product. They may even still have their credit card out. This specific page is more valuable than most other pages on your website. If you include a special discount for your other product on this thank you page, you WILL increase sales

If you sell ANY PRODUCT. From plr, to resell rights to ebooks to anything that can be put on a "thank you" page. ALWAYS have at least one ad for your other product or service at a special price. It will do wonders. If you dont have another product, use an affiliate product.

As you can see in the above example, we identified a very valuable piece of "virtual" real estate and we exploited it to increase sales .

Similarly we look for more such valuable areas. Lets stay with the buying process. When you sell a product an email is sent to your customer (if you are not sending one START TODAY ). That email is another valuable piece of online real estate. The buyer will be looking for that email, so send him one and guess what should be included?

That’s right!

An invitation to buy something else for you. DO IT.

The INSTANT upsell…

Before you take the buyer to the download page, show them a "new customer only offer". Since the customer will be looking for his download link, he will not rush to close that page. He will most likely skim it even if he is not interested right of the bat. But guess what? Instant upsells convert upwards of 15% for products triple the price of the original (in my tests)

So far I told you 3 simple ways to Double your sales.

  1. Cross Promote your other product at a discount on your thank you page
  2. Send an instant email after each sale and include have an invitation to buy something else
  3. Show a "New Customer Only " Offer immediately after they pay you (before they see the download page)

The goal of this article is to help you identify valuable real estate that you ALREADY OWN and how to exploit it to increase your profits. The 3 examples above can be put into action right away. But use the same principles to identify more places that you can utilize.

Till next time,
Partner to Your Success
-Socrates Socratous

For a system that can help do all of the above and much more, check out the new MyDD here

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  1. Andrew Gouldingon 23 Sep 2008 at 6:10 pm

    Very handy tips. Thanks, Socrates.

    Best wishes,

    Andrew Goulding

  2. Henrybon 23 Sep 2008 at 7:47 pm

    Good one Soc,
    whilst most of us have read this before in one way or another, it is a fact in life that we all forget some or all after only a few days. Solution: make a poster. Write “Cross Promote”, “Invitation to Buy” and “New Customer Only” on it, stick the poster on the wall near your marketing station or desk so you will never, ever forget.
    Wishing you All well, Henryb

  3. Candace Sinclairon 23 Sep 2008 at 8:07 pm

    Thank you, Socrates. These are valuable tips for increasing profits in any niche market and it’s done so easily when you own MyDD.

  4. Gene Mathewson 23 Sep 2008 at 8:24 pm

    Thanks,Socrates for all the helpful tips.I am just starting out and have about lost my shirt on programs that don’t work.To tell you the truth I don’t even know how to go about getting email addresses to send my information about my websites to. Can you give me some pointers.I would be very grateful.
    Gene Mathews

  5. Sulaimanon 23 Sep 2008 at 11:23 pm

    Well, Socrates.I’ve found that the 3 simples tips that you have mentioned are knowledgeable.These 3 simple tips remind me what action should be taken in order to improve our sale.

    I would like to terminate now.

    Thank-you very much.


  6. John Melansonon 24 Sep 2008 at 3:33 am


    Solid advice !

    I really appreciate all of the tips that you give, both here and in your e-mails.

    Keep it rockin’ man !


  7. Paulon 24 Sep 2008 at 4:47 am

    Many of us already know and should be doing this. This is excellent advice for the IM newbie. There are many more ways to double even triple your sales and I am sure Socrates will get around to exposing them.

  8. Kevin McDanielon 24 Sep 2008 at 4:47 am

    Great reminders there. I was wondering if placing a sign-up link to receive the download link would be an acceptable practice for purchases. It would provide you a way to capture email address as well.
    Kevin McDaniel

  9. Ken.on 24 Sep 2008 at 11:13 am

    AS expected from Socrates, great useful information, and all for FREE.

    Your the man,


  10. Jameson 24 Sep 2008 at 3:33 pm

    Hey Socrates

    Good Post your a true Maven.

    See Ya

  11. Mubogi. Denis. Zacon 24 Sep 2008 at 9:01 pm

    Thanks socrates, but the internet procedures my Dear, Am still an amature.

  12. Dave Ovendenon 13 Nov 2008 at 2:00 pm

    Hi Socrates,

    Great post and a great reminder!

    I’m also amazed that when I sign up to some people’s lists (including those of some well known marketers), they are still using the standard confirmation pages provided by Aweber.

    Again, this is a key part of your internet real estate and it gives you the ideal opportunity to cross-promote or make one time offers. A marketer who I greatly admire, John Delavera, does this particularly well.

    Best regards,
    Dave Ovenden

  13. Web Designeron 05 May 2009 at 7:21 am

    Ya, I think I agree with these posts. Interesting stuff, good discussion going on here…

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