Archive for the 'Starting Out' Category

It’s 11 am thursday morning and I am actually
sitting at a coffee shop enjoying a nice cup
of coffee with a friend. We just finished playing
a 2 hour tennis game and we are getting ready
to go have some more fun at the shooting range.

My friend is on the phone so I decided to write
an email and share some quick tips that will help
you make more sales.

"7 things you MUST have on your Sales Page
that significantly increase sales"
1. A compelling Headline

Having a headline that states your BIGGEST
benefit and builds curiosity that leads your
reader to read further down your sales page
is a MUST.

MOST of your visitors will leave your page
BEFORE reading anything more than your headline
so the better the headline, the better the
chance to read more and close the sale

2. Listing your benefits

You should have a list of your benefits each
with an explanation on how this applies to
your reader (i.e. what is it going to do for them)

3. Testimonials

Do not underestimate the power of testimonials
Feedback from happy customers is one of the best
forms of "social proof".

If you are just starting out and have no
customers, there are a couple of things you
can do:
– ask friends and family to review your product
– Send review copies on forums to a few people
in return for a testimonial
– run a small PPC campaign before launching and
give free copies in return for feedback

4. An image that represents your product.

an ebook cover, a software box, a DVD box image
a report paperback cover image etc are some of the
ways you can represent a digital product.

The image is extremely powerful. A picture is
processed a LOT faster in people’s minds than
blocks of text describing what the picture showcases.

5. a Professionally looking design

If your website is NOT professionally looking,
then your potential customer will think that
is how sloppy your product is as well and NOT
buy from you.

A long form sales letter is Not the exception.
there are many things you can do to make it look
nicer. Here are a few:

– Put your letter in a 750 pixel table and center it
– Put your text on white background
– Use a border around your text
– Layout the elements of your sales letter using
"balanced" design principles
– Use spacing and white space to enhance reability
– etc etc

6. a PROMINANT order button/link

A light yellow box with a dotted border that
restates the main benefits and call to action
has proven to be a winner.

It is Extremely bad when your visitor is ready
to order and cannot find your order button
(it happened to me a few times.)

7. a Guarantee

You MUST have a quarantee. At least 60 days.
It always increases conversions.
But if you dont agree with me,
think about it this way:

Your customers can contact their banks and
do a chargeback which NOT only gives them
a refund, but also hurt you (you end up paying
on top of that). So why not offer the refund
since you gonna end up giving it anyway.

Just do it and you will see what I mean by
judging your results.
8. (bonus tip)
Your Bonuses.

Including relevant bonuses with your product
almost always increases conversions. It increases
your offer’s perceived value dramatically. Some
people will even buy your product JUST for the
bonuses. Make sure you give quality bonuses that
complement your product.

Ok, my friend has been off the phone for 5 min now
and he is pestering me to get going so I have to close.
(sorry if there are mistakes, no time to review)

I want to remind you of the subscriber-only special
I am running on Sales Letter Factory until sunday.

Sales letter factory will put ALL of the above
FOR YOU on your sales letter (and a lot more)
It will guide you step-by-step, kinda forcing you
do create a GREAT, converting sales letter

Get all the details here:


Stay tuned for more tips soon

till next time,
Partner to Your Success,
-Socrates Socratous
P.S. Don’t take these tips lightly. USE THEM
you WILL have a much better Sales letter.

Sales Letter Factory Subscriber-Only Special:

Posted by: Socrates Socratous

I got a short story for you today

Last Wednesday I stopped at a coffee shop
to have some coffee and relax a bit.

So I was sitting outside at the patio watching
all these people in "work attire" rushing in and
out the door to grab a quick coffee on their
way to work

This guy from the next table over was complaining
to someone on his cellphone that "due to the economy"
canceled his internet connection at home and had to
come to the coffee shop to check his email every day.

I have nothing against cutting something you
dont need anymore, but  why cut something you
need, or enjoy when you can have it for free.

That’s right.

a $30/month internet connection can be easily
covered with selling 1 (JUST ONE) $30 product
every month online.

a $25 water bill can be eliminated with a simple
website that makes  0.84cents a day.

Even though I did not say anythng to that man, he
made a good enough point to write this letter to you
hoping that you will see how valuable even a small
producing website can be to your lifestyle.

For step-by-step videos on how to create cash
producing websites that would cover your bills
one-by-one, go to the following page:

Moral of the story.
Dont be scarcity minded. Stop listening to the negative
news about how the world is failing around you and begin
building your OWN future. Live your life on your terms

Make sure to take action on this today

Partner to your Success,
-Socrates Socratous

Posted by: Socrates Socratous

I got good response about this video I made recently
so I decided to post it here for all my blog readers to

The video shows you step by step how you
can build or edit your own money making website Quickly

The video is about an hour long and is free.
I hope this helps you.

Watch “How to Build Websites Quickly” Here
(The link opens in new window so you can come
back and post your comments below.)

If you know anyone that can be benefited from this
video, send them to this blog post.

If you feel it’s appropriate please social bookmark this
blog post. Thank you.

Partner to Your Success,
-Socrates Socratous

Posted by: Socrates Socratous

Does your online business have a tour guide?

I am not talking about the travel industry
I am not talking about putting on your safari boots

If you are doing any type of online business
pay close attention to this article.

If you are doing Adwords, eBay, Affiliate marketing
or anything else, then understanding today’s
concept can be the key to your success.

There are 2 ways to find a hidden city in the jungle.

1. By chance. Meaning that you wonder around the
jungle long enough that you found the hidden city.
Lucky you. Chances of finding the city are slim
to none

2. Get a tour guide. Meaning that someone will show
you the EXACT PATH to the hidden city. Your chances
of NOT  finding it are slim to none.

The same goes for your website as well.

Your Goal is to take your customer by the hand,
through your selling adventure, and make sure
he arrives at the destination on YOUR TERMS.

In other words, become the tour-guide for your customer
and show them the way.

Lets take a look at the following picture
(Told you I was a top notch designer 🙂 )

(Click for full image)

As soon as your visitor lands on your website
his journey begins. You can either let them
wonder around or take them by the hand and get
them to do EXACTLY what you want.

Your sales letter is part of your virtual tour guide.
Your sales letter is what is going to help your
customer make a positive desicion at every decision point.

Your journey map must be well designed before
you even create your website. Your website
must be build with the map in mind.

Some keypointers:

1. Eliminate any links on your page that are not
part of the map. You dont want people clicking away
and leaving your process

2. Your sales letter should be constructed to
help the customer make specific action(s)
will take them to the next step in the path. If you
fail to do this, you are a bad tour-guide and your
visitors will leave

3. Make the transition between pages uniform.
you want the customer to feel they are in the same
path (website)

4. Carefully test every decision point to know
the exact conversions numbers (how many people
went to the next step out of all people). This is
Extremely important. Keep in mind, without a map,
you wouldnt know what to test, and what effect
it has on your bottom line

5. Make it as easy as possible to go through
the journey
.  The easiest it is to go to the next step,
the more people will do it

6. Take the customer to the next step in the path
as fast as possible.
For example, when paying for
product A, redirect to product B upsell immediately.
People are “hot” when they buy. Dont wait for them to
cool off

7. Make sure you bring “lost” customers back into
the path (get an autoresponder series to keep
bringing people back)

Having a map like this one, and knowing your
numbers at every decision point is the key to
a successful online business.

Lets give a figurative example:

lets say 1000 people go to your page and 50%
(that is decision 1, conv = 50%)
That is a total of 500 people that went to
the next step

from the people that opted in lets say 2%
purchase product A
for $97. so we made 10 sales from
those 500 people. or a total of $970

Say from those 10 people, 20% buy product B
for $197. so 2 people bought for a total of $394

Total Profit: 394+970 = $1364.

Since you tracked all your numbers, lets try
and see what happens if we increased the conversion
of the Decision 2 point to 3%.

We make 15 sales of Prod A
We make 3 sales of Prod B

for a total of 1455+591 = $2046

That is almost $700 more just by working on a
specific part of our process to make it better.
(A small change)

Note: This was done with the same number of visitors.
and not counting the people returning from the autoresponder

If we better other sections of our system, the numbers
go up signifigantly.

You wouldnt be able to do this if you didnt know
your numbers and if you didnt have a map to work
So todays lesson:

Make a Map, take your customer through the journey
and test and track all conversions at desicion points.

Dont forget to look out for my email on thursday 9AM PST

 Please post your comments below.

Best Regards.
-Socrates Socratous

P.S. The lucky commentator from this past week’s comments
was BusyBee. Congratulations Busy Bee, you won a seat at my
upcoming Telecoaching Class.

Please post your comments below.

Posted by: Socrates Socratous

Everywhere I look, people are eager to generate traffic
to their websites with the hope of making a few bucks.

Is traffic really the holy grail of a successful internet business?

If you answered yes, THINK AGAIN

Traffic is a very important part of a successful website
BUT if you dont have the other parts in places, it will be
a waste of time and money!

In order for your traffic to actually worth anything, you
must do SOMETHING with it.

I call this “The Journey“. The marketing term for it is
“marketing funnel”.

In short, it is the FLOW of traffic to and through your business.
It involves capturing some of the traffic (lead generation)
and moving the leads through different stages in order to
increase their value (value of your lead = how much
money you make from  a lead during the life of their relationship
with you.)

For example:

  • 1000 visitors go to your website (traffic)
  • 500 of them optin for a newsletter (leads)
  • 50 of them purchased a $100 product (customers)
  • 25 of those 50 purchased an additional $500 item (leverage)
  • 10 of the 25 purchased a coaching program for $5000 
    (more leverage)
  • 5 of them pay you $1000/month for continued education
    (Residual income)

The process above will NOT happen on its own. It is a journey
YOU must take your visitors through and do it correctly in
order for it to work.

Note that the numbers of people are decreasing with every step
creating a “funnel” effect.

This is a simplified example to show you how it works.
It can be extended further to increase the value even more.

I created a diagram to show you a metaphorical representation
of this concept which I think will “stick” in your mind and help
you always keep it in mind when you create and optimize
your business.

I call this “The Swimming Pool” concept.

Click on the image below to open in a new window.


Let me explain what this means and what it means for the success
of your business.

There is a “RIVER“.

You take a “HOSE” and you plug it into the river.

The hose takes water from the river and adds it into your

The SUN heats up the pool and evaporates a percentage of
the water inside the pool. (lost water)

there is a PUMP that filters the water from the pool and
adds it back into it.

There is also another HOSE that takes water from the pool
and adds it into the SPA.

The Red arrows show the direction of the flow in the diagram.

This is how a real live swimming pool works. So keep this in

How Does this relate to your Business?

Lets break it down:

The river represents the traffic source. For example Google Adwords
represents a river of people.

Having a hose bringing water to your pool, is like having an adwords
campaign driving traffic to your website(s).
Some people will opt-in or buy, some will leave. 
People leaving (loss) is represented by the evaporation.

As soon as people are on your customer or mailing list, they are
INSIDE your pool.

When you have an autoresponder series sent to your people from
your pool, is like the circulation pump where you take people from
the pool, fliter them and then put them back in the pool.

The evaporation process happens continuously. meaning that
you always lose people from your list

Your Goal is to bring more traffic in than what is lost through


Move people to your higher ticket items (Backend – SPA)

IF you stop bringing traffic in, your pool and spa will eventually

This is a simplified model.

More things to consider:

  • You can have the people in your pool and spa plug their hoses
    in other rivers and bring traffic to your pool (Affiliate -referral methods)
  • You can plug additional hoses to other rivers and get traffic in.
  • You can create more swimming pools and exchange traffic
    between them. (Cross Selling)
  • You can find other people with swimming pools and get them
    to exchange traffic with you (JV partners)
  • You can physically plug your hose on someone elses  pool
    and get some traffic from there (Integration Marketing)

and so forth…

As you can see from this example, Traffic itself IS NOT important.
Controlling the flow of traffic and converting it, is the
most important thing of all.

Also, knowing the cost of driving the traffic from each traffic
source and how much money that traffic is worth to you,

Knowing the value of each person in your swimming pool will
tell you exactly how much to pay for advertising without
getting burned.

Sorry for the long post.

This is VERY important to understand in order to move your
business to the next level.

If you like this information and you want to keep it coming, please
post your comment below.

As I said before, If you post a comment, you will get a chance to
win my mystery gift on Sunday. A post on each blog post from
this week, will cound as an additional chance of winning the gift.
So if you posted before, post again to increase your chances.

Till Sunday,

Partner to Your Success,
-Socrates Socratous

P.S. Your comments is what drives me to continue to provide you
with this information. Your Comment COUNTS. So please post your
comment below.

Posted by: Socrates Socratous

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