It’s 11 am thursday morning and I am actually
sitting at a coffee shop enjoying a nice cup
of coffee with a friend. We just finished playing
a 2 hour tennis game and we are getting ready
to go have some more fun at the shooting range.

My friend is on the phone so I decided to write
an email and share some quick tips that will help
you make more sales.

"7 things you MUST have on your Sales Page
that significantly increase sales"
1. A compelling Headline

Having a headline that states your BIGGEST
benefit and builds curiosity that leads your
reader to read further down your sales page
is a MUST.

MOST of your visitors will leave your page
BEFORE reading anything more than your headline
so the better the headline, the better the
chance to read more and close the sale

2. Listing your benefits

You should have a list of your benefits each
with an explanation on how this applies to
your reader (i.e. what is it going to do for them)

3. Testimonials

Do not underestimate the power of testimonials
Feedback from happy customers is one of the best
forms of "social proof".

If you are just starting out and have no
customers, there are a couple of things you
can do:
– ask friends and family to review your product
– Send review copies on forums to a few people
in return for a testimonial
– run a small PPC campaign before launching and
give free copies in return for feedback

4. An image that represents your product.

an ebook cover, a software box, a DVD box image
a report paperback cover image etc are some of the
ways you can represent a digital product.

The image is extremely powerful. A picture is
processed a LOT faster in people’s minds than
blocks of text describing what the picture showcases.

5. a Professionally looking design

If your website is NOT professionally looking,
then your potential customer will think that
is how sloppy your product is as well and NOT
buy from you.

A long form sales letter is Not the exception.
there are many things you can do to make it look
nicer. Here are a few:

– Put your letter in a 750 pixel table and center it
– Put your text on white background
– Use a border around your text
– Layout the elements of your sales letter using
"balanced" design principles
– Use spacing and white space to enhance reability
– etc etc

6. a PROMINANT order button/link

A light yellow box with a dotted border that
restates the main benefits and call to action
has proven to be a winner.

It is Extremely bad when your visitor is ready
to order and cannot find your order button
(it happened to me a few times.)

7. a Guarantee

You MUST have a quarantee. At least 60 days.
It always increases conversions.
But if you dont agree with me,
think about it this way:

Your customers can contact their banks and
do a chargeback which NOT only gives them
a refund, but also hurt you (you end up paying
on top of that). So why not offer the refund
since you gonna end up giving it anyway.

Just do it and you will see what I mean by
judging your results.
8. (bonus tip)
Your Bonuses.

Including relevant bonuses with your product
almost always increases conversions. It increases
your offer’s perceived value dramatically. Some
people will even buy your product JUST for the
bonuses. Make sure you give quality bonuses that
complement your product.

Ok, my friend has been off the phone for 5 min now
and he is pestering me to get going so I have to close.
(sorry if there are mistakes, no time to review)

I want to remind you of the subscriber-only special
I am running on Sales Letter Factory until sunday.

Sales letter factory will put ALL of the above
FOR YOU on your sales letter (and a lot more)
It will guide you step-by-step, kinda forcing you
do create a GREAT, converting sales letter

Get all the details here:


Stay tuned for more tips soon

till next time,
Partner to Your Success,
-Socrates Socratous
P.S. Don’t take these tips lightly. USE THEM
you WILL have a much better Sales letter.

Sales Letter Factory Subscriber-Only Special:

Posted by: Socrates Socratous

I am amazed with how much money people leave on the table when they sell products online.

You have to understand the concept of online real estate . Not all pages or links are created equal. I am not talking about adsense or similar. I am referring to places in your OWN network of pages that are more valuable than others.

For example, when you sell a downloadable product, naturally the person that buys the product will need to download it. So you give him a link to download the product. Lets say that’s a thank you page. Since the person has to pay before he can land on that page, only customers will see it .

So you have a page that is visited with PAYING customers. also, the timing is important here. The paying customers visit this page SOON AFTER they already paid for the product. They may even still have their credit card out. This specific page is more valuable than most other pages on your website. If you include a special discount for your other product on this thank you page, you WILL increase sales

If you sell ANY PRODUCT. From plr, to resell rights to ebooks to anything that can be put on a "thank you" page. ALWAYS have at least one ad for your other product or service at a special price. It will do wonders. If you dont have another product, use an affiliate product.

As you can see in the above example, we identified a very valuable piece of "virtual" real estate and we exploited it to increase sales .

Similarly we look for more such valuable areas. Lets stay with the buying process. When you sell a product an email is sent to your customer (if you are not sending one START TODAY ). That email is another valuable piece of online real estate. The buyer will be looking for that email, so send him one and guess what should be included?

That’s right!

An invitation to buy something else for you. DO IT.

The INSTANT upsell…

Before you take the buyer to the download page, show them a "new customer only offer". Since the customer will be looking for his download link, he will not rush to close that page. He will most likely skim it even if he is not interested right of the bat. But guess what? Instant upsells convert upwards of 15% for products triple the price of the original (in my tests)

So far I told you 3 simple ways to Double your sales.

  1. Cross Promote your other product at a discount on your thank you page
  2. Send an instant email after each sale and include have an invitation to buy something else
  3. Show a "New Customer Only " Offer immediately after they pay you (before they see the download page)

The goal of this article is to help you identify valuable real estate that you ALREADY OWN and how to exploit it to increase your profits. The 3 examples above can be put into action right away. But use the same principles to identify more places that you can utilize.

Till next time,
Partner to Your Success
-Socrates Socratous

For a system that can help do all of the above and much more, check out the new MyDD here

Posted by: Socrates Socratous